Marketing For Tradies: How To Grow Your Business

As a trade company, you know that your business depends heavily on your skills, your experience, and having as much in-depth knowledge of your trade as possible, so you can offer a better service for your clients and gain more leads than other local businesses. However, in today’s industry, it’s not enough to just be the most skilled or knowledgeable expert you can be, you have to know how to succeed more than your competitors. Marketing for tradies is a massive part of the modern landscape. Without tradie marketing skills, you will get fewer leads and your business will stagnate.

If you are tired of constantly being in feast or famine, and you would like consistent, reliable, and predictable trickles of new clients coming to you every month, then read below to learn the vital parts of what you need to build a powerful marketing for tradies campaign. 

Why Marketing is Essential For Tradies

At TradiesGo, we’ve often spoken to clients who aren’t paying enough attention to their marketing strategies, because right now they’ve got an amazing contract or they have a Facebook profile and a social network that recommends them to all their friends. While this may work for you today, that job will end, and social leads and job websites won’t help you stand out. By building a marketing plan, your business will be able to:

• Increase Visibility: Get your business directly in front of clients through social media and search engines.
• Build Trust: Create a brand for your company that establishes your credibility and reputation for reliable, quality work.
• Drive Leads: Attract more potential clients and nurture them into guaranteed customers. 
• Boost Revenue: Consistently and predictably increase your bookings and income with good advertising. 

Key Marketing Strategies For Tradies

To really perfect marketing for tradies, your business will need a good website, a social media campaign, solid SEO and Google ads management, and relevant and high-quality content. Here are some key strategies your business can use in order to get ahead of your competitors and rank for your location on Google.

Build A High-Quality Website

The first and most important step towards building a reliable online profile is to create a high-quality tradie website that reflects the professional values and tone of your brand. Without a high-grade site, any other advertising you intend to do is pointless, as you will be sending customers to a web page that they will not stay on or don’t want to use, causing a loss in leads and brand trust.  

An award-winning, high-value homepage needs to have essential features that showcase professionalism and good workmanship. The following are 5 details a good tradie website must have:

1. Clear brand voice
2. An ‘About Us’ page
3. Make available services obvious and easy to find
4. Have customer testimonials and case studies on the website
5. A ‘Contact Us’ Page
6. Have clear images of you, your team, And your work

Hire A Photographer

Optimising your website by using excellent images of you, your work and your team is one of the most effective ways you can increase your image SEO ranking. A good photographer who is capable of capturing the best parts of your business is absolutely worth their weight in gold when it comes to making your company appealing to your intended audience.

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Use Social Media Marketing

Social media has gone from a platform simply used to stay in touch with your network to a powerful marketing and advertising tool. To use platforms like Instagram, Facebook, or Linkedin in your advertising campaign, you need to plan a content schedule of updates, promotions, images of your most outstanding recent work, and more in order to connect with your audience and showcase a company that is always on the move and trying to connect with their clients. 
With a solid strategy set in place, your team will look more professional and trustworthy, and through your advertising campaigns, you will leverage your social media success into SEO success and gain a stronger online profile

Attend Events, Awards, and Conventions

Networking will always be a part of advertising and commercial businesses. By participating in events or award ceremonies like the Sydney Builders Expo or the SPASA awards, you have a chance to show off your company and its best qualities to hundreds of potential clients, as well as give an absolute assurance of the quality of your work through local awards that prove your expertise. 

Use Keywords and SEO (Search Engine Optimization)

‘What is SEO’ is one of the most common questions in tradie marketing. There are many misconceptions about SEO, like that it’s too time-consuming, it’s only for big businesses, or that it’s just too technical, but SEO simply refers to optimising your online content so that your company’s site ranks better on search engines like Google. This is done through actions like using important keywords on your site, posting interesting blogs and articles, and connecting with audiences on social media.
Tradie marketing especially needs strong and relevant keywords for your entire brand for your SEO dollars to be worth it. Without a solid keyword that’s relevant to your business, like ‘Emergency Plumbing Wollongong’, your clients will not be able to find you or you may be getting leads that are low quality and not relevant to your location and services.

Google My Business

Google My Business is a commercial tool businesses can use to manage their online profile. At TradiesGO, we specialise in optimising your Google My Business profile in order to greatly increase your online impressions and show you to more clients in your local SEO area.

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Create Engaging Content

As a qualified trade company, you have knowledge about your field that no one can find anywhere else. By creating engaging content and putting it on your site, you are making new online avenues for clients to discover your business and increasing the Google engines trust in your expertise.

Some good content ideas relevant to your company include:

• Blogs: A blog post should be a short but meaningful and factual piece of writing with an informal but informative tone. 
• Articles: An article is a more in-depth version of topics or facts discussed in a blog post, and may need proper sourcing and links.
• FAQs: An FAQ is a list of frequently asked questions clients have had for your company. A good FAQ can also be a chance to show what your company is best at. 
• Case Studies: Case studies are your chance to show off the most successful and well-made projects you have done for your clients. 

Don’t Use AI Content!

You might use ChatGPT or AI software to create a few short articles of interest that you can just smack onto your website. This is seriously not recommended. Not only is your voice as an expert more powerful and likely to draw in traffic than an AI piece, but if there is a common misconception online, the AI is likely going to treat it as fact. In addition, Google has begun using systems and algorithms that reward, and give better traffic to content that is not repetitive and more clearly written by a human. 

How Do I Know If My Marketing Campaign Is Working?

So now that you’ve built a perfect advertising campaign for your business, you want to track how your campaign is doing, see how many leads you are generating, or how much traffic your website has, but you don’t know how. 

First of all, it is absolutely essential that you do not Google yourself. Googling your business without engaging your web pages will negatively affect your online profile and cost you leads, traffic and more. To track your success safely, use Google Analytics or SEO software like SEMrush, or talk to a professional marketing agency and they can give you a full report on every detail of your campaign. 

Tradies GO: The Professional Tradie Marketing Agency

Does all of this seem overwhelming to you? Are you not sure where to get started or afraid to make a mistake? At TradiesGo, we’ve been in the business for over 13 years, and we completely specialise in marketing for tradies. Whether you’re a plumber, builder, or other trade expert, we know exactly how to help your business get online and how to secure and nurture potential clients into lifelong customers consistently and absolutely. 

At TradiesGo, we can not only help you set up your advertising profile, but we can help you take it to the next level with incredible services like:

Have we caught your attention?

Then why not book a free 40 minute marketing call and start building your company’s online profile today?