As a tradie, you may see a website as a time-consuming project with little reward in your line of business. But a well-designed website can be a valuable asset that can take your tradie business to the next level. A company that showcases its expertise online is much more likely to get high-quality leads and grow its customer base. Whether a plumber, electrician, builder, or any other contractor, you position yourself as an educator with online consumers when you opt for a well-designed website.
Demonstrating your knowledge and expertise online helps instil confidence in potential website visitors. They are more likely to hire a person with an online presence than someone with little or no information on the internet. A good website can also position you as an authority in your industry. Here are some of the most important reasons to have a well-designed website for your tradie business:
In today’s digital world, people rarely trust a business without a website or online presence. You should have a well-designed, high-quality website to make your visitors comfortable about booking your services.
If you are struggling to advertise your tradie business via offline marketing, a professional website may help improve your advertising success rate. A recent survey revealed that over 21.8-million people in Australia regularly use the internet before deciding on a product or service. This figure is supposed to further increase with the popularity of mobile devices in the country.
A well-designed website allows you to communicate your business information such as services offered, history, company information, and customer reviews 24/7 to potential customers. If your site is mobile responsive, it will even attract more clients to your business.
A good website is much more than formatting, colours, and graphics. It has a strong CTA or call-to-action to encourage sales calls from potential customers. When designed well, a website can lead visitors down a rabbit hole by absorbing information while gently nudged towards picking up the phone.
Contact Tradies Go to learn more about designing a professional website for your tradie business!
Booking up for December 2023 Marketing Clarity Calls