Traffic to your website is important, yes, but this shouldn’t be the only element you focus on. Converting website visitors to clients who ultimately purchase your product or service is the name of the game. Conversions are what really determine the effectiveness of your website. You can use your conversion rate to set ROI expectations…

As a builder, securing work with a new client is a big deal, and something worth celebrating – even when the monetary value of the job isn’t significant. Why? As the saying goes, it’s not about what you know, but who. Relationships – and your ability to form and maintain them – are the cornerstone…

The digital era is full of possibility for tradies – because, in theory, as long as you can get your services online in front of the right people, you can find work. The problem is that having infinite marketing options can be confusing and overwhelming, leaving business owners unsure of where to start and what…

Google Ads: The Basics on Performance Benchmarks for Trade Business When you want to get your business in front of more eyeballs, investing in a pay-per-click platform like Google Ads – formerly known as Google Adwords – is a great way to go about it. Not only can these platforms get you in front of…

Driving better clients more often, how does it work? This sprung to my mind when a client and I were working on a contact form. Prior to us being engaged, they were using your standard contact form. You know the usual: name, email, phone number, additional comments then you click ‘submit’. So we want more…

SEO Strategy for Builders Google can be an incredibly helpful tool in attracting more customers to your website and ultimately securing more business – but like so many great pursuits, it only works if you work at it. Getting your website to the top of Google is no modest goal, but the right strategy and…

Are you a builder, a renovator or a knock down rebuild building company? Do you want more people who walk past your jobsite to connect with you instantly on their phone? Then, listen up. First, let’s talk about the ‘WHY’. Why would you use a tool like this on your job site signage? Now, I…

There is no denying that technology in business is a growing necessity. If you’re a tradie who wants to integrate cloud software and technology into your business, TradiePad is the problem-solver you’re looking for. TradiePad is a software and technology training organisation that has helped hundreds of tradies find the perfect app or suite of…

Instagram guide for construction companies Hard work and great customer relationships are the cornerstone of most trade-based businesses, but in the digital age, those things may not be enough to put you above your competitors and keep people coming to your website. What you really need is an online presence – something that will allow…

Want more business? It’s time to invest in tradie marketing Finding customers online can be easy, or it can be really hard – and the difference lies in your marketing strategy. Growing a recognisable brand online is a process. Nailing your tradie marketing strategy means looking at everything from your website and landing pages to…

Mick: I’m Mick Hawes from BuildersBusiness Blackbelt. Speaking with Katie Crismale-Marshall and Steph Campanella. And we have decided to get together to put some thoughts together for builders and trades based businesses about some fairly critical ideas on how to improve their business. And help you to understand that the common and awfully often costly…