BLOG

The Best Estimating Software for Electricians

Good estimating software can save electricians money by ensuring their estimates, quotes, or bids are more accurate. This reduces the possibility of undercharging and prevents unexpected costs — resulting in happier clients and more money in your pocket! The best estimating software helps every job

woman holding laptop looking at a location on Google Maps

Local SEO – Misconceptions and Myths You Need to Avoid

Local SEO is one of the best ways to greatly improve your business’s visibility in your local community. However, there are some common misconceptions surrounding this term that you should steer clear of to confidently navigate the world of online marketing. By understanding the factors

SEO process information written on wooden blocks against blue background.

Four Essential Tips For Creating Engaging SEO Content

Do you struggle to create content that drives traffic to your website? We share some SEO tips to help you captivate your audience and boost your online presence. 1. Keyword Research and Optimisation By understanding which keywords your target audience is using to search for

Video media player screen interface for social media template for web or mobile apps on pink background

What Role Does Video Content Play in SEO for Tradies? 

In today’s digital world, people are more likely to watch a video than read a lengthy article.  As the way we consume video content continues to evolve, its impact on SEO for tradies cannot be ignored. Incorporating informative and engaging videos into your website and

a phone or tablet showing social media app icons

Leveraging Social Media for SEO Success – How and Why?

Discover the benefits of building a strong social media presence, optimising your profiles, and creating engaging content. Also learn how to use social media analytics to measure the impact of your SEO efforts. Why Social Media is Important for SEO Long gone are the days

Route on navigation map with geotag

Image SEO Tips for Local SEO

Did you know that you can boost your website’s visibility and attract more local customers by simply optimising your website images? Take your local SEO to the next level with these basic tips for your website images. Why You Should Optimise Your Website Images for

a graphic of a magnifying glass looking for search results on the internet

How to Choose an SEO Agency as a Tradie

Are you a tradie looking to increase your online visibility, but don’t know where to start? If you are not an expert in the field of SEO (search engine optimization), or you are simply too busy running your tradie business that you just don’t have

three animated men standing on a puzzle with the words local search

Why Are Local Citations Important for Local SEO?

The Role of Local Citations in Local SEO A local citation is an online mention of your business name, address, phone number, and website URL (also known as NAP+W). This helps search engines understand where a business is located and what it does.  It’s important

Christmas Party Ideas for Tradies

End of year Christmas Party Ideas for Tradies – Party Ideas for Tradies It’s that time of year again – time to arrange the annual Christmas blowout. It’s your opportunity to reward your loyal employees and subbies with a party to remember, and start the

location symbol on smartphone

How Local SEO Works in Australia

So, you’re keen to boost your trades or construction business online but don’t know where to start.  With our guide and expertise, we can help your tradie business top local search results in a few easy steps. Understand the Basics of Local SEO  By knowing

vector hands approving or denying

How to Respond to a Fake Negative Review

Fake negative reviews are a controversial topic in SEO circles. It’s a review of a product, service or organisation that has been written by someone with the intent of damaging its reputation. Fake negative reviews can be created by companies looking to sabotage their competitors,

collage of positive customer feedback

Do Google Business Reviews Help Rankings?

Do those Google Business reviews really make a difference to your website’s rankings? The answer is a resounding yes! Positive reviews on Google significantly boost your online visibility and improve your search engine rankings. In fact, Google’s ranking algorithm takes review signals into consideration when

Booking up for March 2024 Marketing Clarity Calls