You ask ChatGPT: “Who is the best commercial electrician in Sydney?” Your competitor appears. You don’t. So what’s going on? ChatGPT is not simply pulling businesses from a single directory. When it searches the web, it looks for relevant, accessible and trustworthy information that helps
Customers are changing the way they search for trade businesses. Instead of only typing “electrician near me” into Google, they are asking detailed questions through Google AI and ChatGPT. Questions like: AI search can gather information from websites, business listings, reviews and other online sources
Getting a plumbing business to $2 million in annual revenue is a serious achievement. You have moved beyond being a plumber with a few helpers. You likely have multiple vehicles on the road, plumbers and apprentices in the field, an office team, software subscriptions, suppliers,
Your next customer might not search Google for “electrician near me.” They might ask ChatGPT: “Who is the best commercial electrician in Brisbane?” Or ask Google: “Which local plumber specialises in blocked drains and offers emergency call-outs?” Instead of scrolling through ten different websites, they
GOOGLE ADS GETTING CLICKS BUT NO LEADS? HERE’S WHY You have launched your Google Ads. The campaign is spending money. People are clicking the ads. They are visiting your website. But the phone is not ringing. There are no quote requests coming through. And nobody
I’ve spent more than 16 years helping tradies market their businesses. I can talk websites, Google Ads and getting the phone ringing all day. Tax? That’s when I call in someone who actually knows what they’re talking about. So I invited Brad from Tax Stuff
Most trade businesses running Google Ads know a few numbers.How much they spent.How many clicks they got.How many forms came through.How many phone calls Google says it generated.But there’s one much more important question: Which Google Ads actually turned into paying jobs?That’s where things get
Google Ads is changing quickly. Search campaigns are becoming more automated. Google’s AI can interpret broader search intent, choose which ads to show and adjust bids based on who it believes is most likely to enquire. Google now describes Search campaigns as being “supercharged” by
Google Ads is changing quickly. Search campaigns are becoming more automated. Google’s AI can interpret broader search intent, choose which ads to show and adjust bids based on who it believes is most likely to enquire. Google now describes Search campaigns as being “supercharged” by
Most trade businesses treat Google Ads and Meta Ads as two completely separate marketing channels. Google Ads sits in one box. Facebook and Instagram Ads sit in another. Different campaigns. Different reports. Sometimes even different agencies. But your customer does not experience your marketing in
One of the first questions trade business owners ask us is: How much do I need to spend on Google Ads? Our answer is normally pretty direct. For an established trade business that genuinely wants Google Ads to produce a consistent flow of leads, we
If your trade business currently relies on Podium and ServiceTitan working together, there’s an important deadline coming. From 31 August 2026, Podium will no longer integrate with ServiceTitan. That means ServiceTitan users need to decide what happens next with their customer communication, automated review requests
