Google Ads is changing quickly. Search campaigns are becoming more automated. Google’s AI can interpret broader search intent, choose which ads to show and adjust bids based on who it believes is most likely to enquire. Google now describes Search campaigns as being “supercharged” by
If your trade business currently relies on Podium and ServiceTitan working together, there’s an important deadline coming. From 31 August 2026, Podium will no longer integrate with ServiceTitan. That means ServiceTitan users need to decide what happens next with their customer communication, automated review requests
Driving traffic with Google Ads is only half the battle. The real question is… What happens after someone clicks? Too many businesses spend thousands of dollars sending potential customers to their homepage, where visitors become distracted, confused, or leave without making contact. At TradiesGO, we’ve
If you’re running Google Ads and using simPRO, you’re sitting on one of the most valuable combinations for growing your electrical business. The problem? Most electrical companies never connect the two. That means they know how much they spend on Google Ads, but they have
If you’re a plumbing business looking to grow, chances are you’ve asked yourself: “How do I generate more consistent work without relying on referrals?” The answer isn’t running random Facebook ads or posting on social media every now and then. The plumbing businesses that continue
Most electricians know how much they spend on Google Ads. Very few know exactly which ads turn into paying jobs. If you’re using ServiceM8, you already have valuable business data. The missing piece is connecting it to your Google Ads campaigns so you can see
Running a successful plumbing business isn’t just about generating more leads. It’s about generating enough profitable work to keep every truck on the road, every plumber productive, and every day booked with quality jobs. Every truck in your fleet represents a significant investment. If a
Running Google Ads is easy. Knowing whether they’re actually making your electrical business money is where most companies get it wrong. Too many electricians judge their campaigns by impressions, clicks or the number of enquiries they receive. But none of those metrics tell you the
If you’re searching for Google Ads for Electricians, you’re probably looking for one thing: More qualified enquiries from homeowners and businesses actively searching for an electrician. Google Ads remains one of the fastest ways to generate high-quality electrical leads because it puts your business in
If you’re an electrician looking to generate more qualified enquiries, you’ve probably asked yourself: Should I invest in Google Ads or SEO? The answer depends on one thing… How quickly do you need leads? If You Need Leads Now, Google Ads Is Usually the Better
Short form video has become one of the clearest ways for trade businesses across Australia to attract the right type of enquiries, particularly when customers are researching services before making contact. Most businesses already capture job photos and videos on site, but without structure or
If your website’s only job is to say “Call us for a quote,” you’re leaving money on the table. The reality is that most people aren’t ready to contact a trade business the first time they visit your website. They’re researching, comparing companies, checking reviews,
