It needs to be optimised for searches so people who are searching for companies like yours will see your business at the top of the search results page. It also needs to have engaging content, which will help with search engine optimisation (SEO), since Google prioritises websites that are more than just a page full of links and filler content. Finally, it needs to look good, in a way that’s unique and stands out from every other website out there.
But a lot of small businesses simply don’t have the time to devote to their website when they’re busy doing everything else to keep their business going.
