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- Easy to use
- Easy for customers to find you
- SEO’d locally as the mechanical industry is built on local referral traffic
- Have an SSL so it’s up to date with Google’s standards
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It’s safe to say that for mechanics web design isn’t a big part of their businesses. There’s no reason why it should be either. As a mechanic you’re focused on your real job, and while you probably know how important it is to have a good website you can’t spare the time to set it up yourself. Then again if a web designer needs their car fixed you’d rightly advise them to hire a mechanic, so what should you do when you need a website for your business?
It’s true that most web hosting packages come with some design tools that will let you put a simple website together, but they’re usually pretty limited. If you just want a simple web page with a couple of photos and some basic details that’s not hard, and a lot of small businesses go for that option. It’s quick, it’s more or less free and it saves you having to bother about it too much. It’s not going to make your business stand out, though. When people look for a mechanic online they’re more likely to choose one whose business has a professional image, and that means a website that goes beyond the basics. People want to see features like online contact forms, location maps and a well-designed site that’s easy to navigate. If your site has all that you’ll have a head start over your competitors.
A good electrician’s business website can do more than advertise your company. By creating content that interests people you can build up an audience who’ll think of you when they need an electrician. Blogs that give advice, highlight common electrical problems or explain new technologies are all ways to make the world aware of you, and if someone enjoys reading your blog they’re likely to turn to you when they need work done.
If you want your business to make a good impression online you need your website to be the sort of professional job you do yourself, and that can’t be done with simple online design tools. You basically have two choices -–hire a web designer or learn to do it all yourself. The second option is definitely possible, but it can eat up a lot of time. That’s time you don’t want to lose.
We have a lot of experience at mechanics’ web design and we know how to build the site your business needs. That means you get professional results without being distracted from getting on with your own job.