WHY IS GOOGLE MY BUSINESS NECESSARY FOR TRADE COMPANIES?

When a potential customer searches for a trade service, like an electrician or a plumber, they are going to be looking for the business at the top of the search results. This means the higher a trade ranks on Google Maps, the more local leads they generate.

When trades have a verified and updated Google My Business profile, as well as give accurate information such as service areas, contact details and business hours, it significantly increases Google Map rankings and improves that businesses visibility and rankings.

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Advertising is not cheap and tools like Google My Business are almost vital for trade companies to take advantage of to get as many leads as possible.

A Google My Business account lets a local tradesperson showcase their expertise, skills and experience, but to do this, the company needs to upload photos that demonstrate their mastery in portfolios and include customer reviews to highlight their reliability and just how trustworthy they are. The platform also allows tradespeople to manage appointments, reply to customer questions, and see reviews.

HOW TO RANK HIGHER ON LOCAL MAPS

Any business automatically gets listed on Google Maps. Ranking higher on local maps is a matter of beating out competing businesses. Here are some tips we’ve learned for how to rank higher than the closest competitors.

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Optimise The Google My Business Profile

To optimise their trade profile and get their business out there, trade companies need to include the following in their profile:

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Company Information

The profile must have the most up to date and accurate information, like the business name, services and recent portfolio work. The company logo should also be shown as much as possible.

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Team Details

Helping clients put a name to a face with pictures of the team and names and positions within the company is a perfect way to build trust.

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Contact Details

The profile needs to make it clear that the business is real and easy to reach. Details such as contact information, location and service areas should be clear and easy to find.

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photography

Profiles with clear and crisp pictures of the company’s trade and best products and services will attract more potential clients.

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VERIFY YOUR TRADE BUSINESS

Any trade business should first register their business and make sure it’s verified with Google. After the initial sign-up, Google sends postcards with a code to the business address. To have access to their account and list the business, traders must enter their codes into their Google My Business account.

OPTIMISE LOCAL KEYWORDS

Keywords are vital for any trade, and it’s important to know how local keywords and lingo can affect search rankings. For example, a carpenter in Australia may use the keywords ‘Chippie in Brisbane’, while a person in the United States doesn’t have a similar slang term for the profession. Keywords should also be exact on what is offered, such as ‘carpenter in Sydney’ or ‘Custom Cabinetry Adelaide.’ Using Local trademarks in keywords can also improve Google My Business and Google Maps SEO listing.

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IN SUMMARY

Google My Business has many features that let a trade company advertise and show off their services, and taking advantage of this platform can be vital for a business to succeed and get a leg up over other local competitors.

CLIENT REVIEWS

Stephanie’s tips and advice are priceless! She really knows SEO and showed me how to get ahead of my competitors! Thanks Steph!
Ryan was able to show us where we can improve our online presence and what to focus on first. I would recommend Tradies GO for trade businesses looking to generate more qualified online leads.
So far, so good. Just over a month in and I have been seeing results that have paid for themselves.
Very helpful and knowledgable. These guys provide a great service.
Ryan clearly and thoroughly explained in logical actionable steps what needed to be done to progress the digital presence of Australis Solar. From the Website audit with designing tips, restructuring layout advice and SEO to Social media presence and how to gain better traffic and boost visibility. Ryan demonstrated how to make better conversions and tailored it for our company. Informational and helpful as well as very easy to get along with. Highly recommend.
The team at Tradies Go has impressed me from the start. They had a clear path and plan for my Electrical marketing strategies and website SEO and implemented things quickly updating and explaining things along the way. Looking forward to implementing the entire plan and growing our presence online.
Super happy with the service provided by Tradies Go. They take the hard work out of website design. We are loving our new website and the in sites that Tradies Go staff have provided into our specific industry. The look and feel of our website that was discussed has come to life, which we are super pleased with. Thanks Haddad and team.
Working with TradiesGo is nothing short of exceptional. Their team has unparalleled expertise and creativity, delivering a marketing strategy that exceeded all our expectations. From the initial consultation to the execution of the campaign, their professionalism and dedication were evident. They took the time to understand our brand's unique needs and their insights were invaluable. I highly recommend TradiesGo to anyone looking to elevate their marketing efforts and achieve outstanding success.
Thank You for all Your help and support, now I have more understanding of what is involved with the development of the web site, with all the effort You have put in it will lead to greener fields !
The team at tradiesgo are very professional and i have had great communication though the whole process. highly recommend
Working with the team at TradiesGo has been a great experience! Their professionalism and dedication to our website and projects throughout the last 4 years has been awesome. Haddad is our project manager and is always very helpful and takes the time to understand our needs and help deliver our requirements to the team. We are constantly complimented on our website. Thank you TradiesGo!
Steph and the team have been a pleasure to deal with in creating our website back in 2019! No question has been too big or small and the team have always been available to assist in every way promptly & professionally over the years. I would highly recommend Tradies 2 Go
Stephanie and the team at TradiesGo have been incredible! They completely redesigned our website and are doing an amazing job managing our SEO and Google advertising. At every stage they've been amazing to deal with. I thoroughly recommend them!
The Tradies Go Team provide an excellent service and definitely put in the work required to get you seen online!
We have been with Tradies Go for about 6 months and have found them to be absolutely wonderful, our SEO is doing fantastic, our phones are ringing and the updates they did on our website were amazing. We came to Tradies Go after a really unfortunate few months with another company and they restored our faith in SEO companies. They are quick to get back to you, we have monthly meetings going over everything they have done and the outcome and everything they intend to do the next month. They have also worked seamlessly with another company we use for our CRM to ensure an easy flow between the two systems. Couldn't recommend them more. Thanks team
Our team had a really informative sales and marketing session with Steph. She managed to update our whole approach to marketing and reviewed our sales strategy in an easy to understand workshop. She is a valuable asset to any business.
Steph has a wealth of knowledge for all things marketing and helped our team vastly improve our marketing and sales processes in just a two hour session! We would highly recommend her services.
Steph is an incredible marketer who is truely an expert in her field. She knows exactly what makes a good website, how to attract the right customers for your business and exactly the way you need to speak to them. I booked a 2 hour marketing session with her and my team and I came away buzzing. We could have spent hours with her and all of her incredible knowledge. I have no hesitation in recommending her to my network. She has been invaluable to my business.
The whole team is highly professional and I appreciate the thorough effort they put in to get the best results. Their clear communication and enthusiasm has been very much appreciated. I would highly recommend you reach out to these guys for a friendly chat to see what's possible.
The team here are amazing. Always supportive and they are accessible when I need their help. They provide accurate information and have their fingers on the pulse on relevant data.
I can not rate Steph and her team highly enough. They Quickly identified my issues and came up with solutions straight away. I have now found my tech company for good.
Steph and her team were engaged to build my first company website using the Tradies Get Online program. Since then my business has grown significantly because I was continuously ranking high on Google. She was able to continually improve and update the site as per my requirements and provided sound logical advice to me when I needed it most. I would recommend Steph to anyone looking to grow and develop their trade business.
I had a 45 min chat with Steph last year. In a completely FREE consult she did an audit on my website at the time that gave me the push I needed to overhaul it to a far better WordPress site. It was so valuable and although I'm not a tradie so not her target client, she still made sure I got value from that call. I've been recommending her to my Aussie trades clients ever since.
Have worked with Stephanie and her team for a while now. I love her vision and passion, it excites me to do things, to implement and grow.
My small business wasn't the right fit for TradiesGO yet but Stephanie was still able to give me some really helpful advice. Thanks!
Stephanie and her team know their stuff. They helped us with our new website to attract the customers we want. Fantastic team looking forward to working with them to grow our business.
Cant speak highly enough of Stephanie from tradies get online! I’ve been following her Instagram for months and decided to contact her to speak about my business. My business is still quite young and we determined we may not be a good fit yet but she gave me a lot of really good actionable tips to start implementing. Not often do you come across a business who doesn't just want to take your money. honesty and transparency are traits often lost in businesses so it’s nice to speak to someone genuine, on-top that Stephanie is clearly great at what she does. Looking forward to hopefully working together in the future
Wow what a professional service experience , Stephanie took my inquiry on Sunday and restored my suspended website same day.Halifax has tried and test many marketing agency and finally now committed with a long term relationship having full confidence in Stephanie's expertise knowledge of all the back end and content needs to be number 1 on google. Very responsive,professional service, value for money highly recommend.
Steph is an amazing marketing guru and knows exactly how to help Tradies get their businesses primed for making more clients, landing more proposals and accelerating growth through innovative marketing strategies and business automation. We will be referring more of our accounting clients to Tradies Get Online over 2021. Thank you for your awesome business Steph.
Steph and her Team have been instrumental in keeping our Business ahead of the Pack during these difficult difficult times. It proves that Businesses can grow during difficult times if the right strategies are put in place.
I've been very happy with the support and advice we've had from the team at Tradies Get Online. They understand marketing and helped us set up our website so it generates enquiries and converts leads really well. Good to work with and decent people. We'll be using them into the future
I just want to say a massive thank you to Stephanie and the entire rockstar team at Tradies Get Online.My plumbing company started slow. We hired the wrong team and fell into a few shark traps.I was hesitant at first to jump back in, but after watching all of Stephanie’s YouTube content I knew she was the right one to make my website rank and fix all my seo.
Tradies Get Online are the best Sydney SEO agency for tradies. Direct access to Steph and the team at the drop of the hat. Thank you so much for the communication and RESULTS.
Steph, Rose and their amazing team have set up my website and an email nurturing campaign.Nothing is a problem for them and I cant wait to see it work.Thanks ladies !!!
Tradies get online, have helped my company grow to my expectation. My website has had a full upgrade and lots of useful information has been added. They are fast, responsive and detailed in all components they outline in their services. I plan to use again. They are excellent with a new start-up company. Thank for all the help.
We've just moved our website over to Tradies Get Online after too many years sticking my head in the sand hoping our website would magically fix itself, or that the previous company would actually start doing what they were meant to.I contacted Steph at Tradies Get Online and after 1 call I knew they are who we needed. Steph and her team did not disappoint. Our website is now fixed and working as it should, and we have started getting enquires through it again.We look forward to many years working with the amazing team at Tradies Get Online, I'm just sorry I didn't make the switch long before now.
Love working with Steph and the team at Tradies Get Online - their website design for tradies is high quality and I would recommend them to all tradesmen and builders.
Stephanie and her team the provide a great service! If you own a tradie business and struggle with online marketing let "Tradies get online" take away the stress for you, so you can concentrate on your trade.Mick from Lynton Electrical
Stephanie contacted me with very valuable knowledge her timing was perfect and put me on the right path to accelerate my trade. It made me take action today.Thank you Stephanie!
Hi Had Stephanie conduct a SEO review on my website. Her work was great and it helped me decide which way to go with my SEO campaign. I will be asking her to do a annual review from now on to check the company I am using. Great work Stephanie.
We have been working with Stephanie to bring our website up to date with the digital side of business.Myself and the team really do recommend Stephanie as she is a face to face business and works endlessly to create a platform based on your business. RD Electrotrade pty. ltd.
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