WHY IS GOOGLE MY BUSINESS NECESSARY FOR TRADE COMPANIES?
When a potential customer searches for a trade service, like an electrician or a plumber, they are going to be looking for the business at the top of the search results. This means the higher a trade ranks on Google Maps, the more local leads they generate.
When trades have a verified and updated Google My Business profile, as well as give accurate information such as service areas, contact details and business hours, it significantly increases Google Map rankings and improves that businesses visibility and rankings.
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Advertising is not cheap and tools like Google My Business are almost vital for trade companies to take advantage of to get as many leads as possible.
A Google My Business account lets a local tradesperson showcase their expertise, skills and experience, but to do this, the company needs to upload photos that demonstrate their mastery in portfolios and include customer reviews to highlight their reliability and just how trustworthy they are. The platform also allows tradespeople to manage appointments, reply to customer questions, and see reviews.
HOW TO RANK HIGHER ON LOCAL MAPS
Any business automatically gets listed on Google Maps. Ranking higher on local maps is a matter of beating out competing businesses. Here are some tips we’ve learned for how to rank higher than the closest competitors.
Optimise The Google My Business Profile
To optimise their trade profile and get their business out there, trade companies need to include the following in their profile:
Company Information
The profile must have the most up to date and accurate information, like the business name, services and recent portfolio work. The company logo should also be shown as much as possible.
Team Details
Helping clients put a name to a face with pictures of the team and names and positions within the company is a perfect way to build trust.
Contact Details
The profile needs to make it clear that the business is real and easy to reach. Details such as contact information, location and service areas should be clear and easy to find.
photography
Profiles with clear and crisp pictures of the company’s trade and best products and services will attract more potential clients.
VERIFY YOUR TRADE BUSINESS
Any trade business should first register their business and make sure it’s verified with Google. After the initial sign-up, Google sends postcards with a code to the business address. To have access to their account and list the business, traders must enter their codes into their Google My Business account.
OPTIMISE LOCAL KEYWORDS
Keywords are vital for any trade, and it’s important to know how local keywords and lingo can affect search rankings. For example, a carpenter in Australia may use the keywords ‘Chippie in Brisbane’, while a person in the United States doesn’t have a similar slang term for the profession. Keywords should also be exact on what is offered, such as ‘carpenter in Sydney’ or ‘Custom Cabinetry Adelaide.’ Using Local trademarks in keywords can also improve Google My Business and Google Maps SEO listing.
IN SUMMARY
Google My Business has many features that let a trade company advertise and show off their services, and taking advantage of this platform can be vital for a business to succeed and get a leg up over other local competitors.
