25 Proven Strategies to Market Your Trade Business and Drive Leads Today — Sydney Build Expo Recap
We’ve just wrapped up another incredible year at the Sydney Build Expo—our fourth year speaking at the event—and this one was a standout.
Why?
Because for the first time ever, Sydney Build launched a dedicated stage just for the trades industry: the Tradie HUB.
This new stage was created to empower trades and construction professionals with the tools, strategies, and insights they need to grow, scale, and succeed in business—and I was honoured to be part of it.
My Talk: 25 Proven Strategies to Market Your Trade Business and Drive Leads Today
On May 7th at 1pm, I took the stage to share 25 actionable marketing strategies that trade business owners can implement immediately. These strategies are designed to help tradies:
- Build a strong and consistent brand
- Show up in the right places online
- Attract high-quality leads
- Convert more inquiries into paying jobs
- Position themselves as leaders in their niche
Key Highlights from the Session
Here are just a few of the strategies we covered during the talk:
✅ Nail your niche – Stand out by getting specific about who you serve
✅ Leverage Google reviews – They’re your new word of mouth
✅ Build a website that converts – Not just pretty, but profitable
✅ Invest in video content – People want to see the face behind the brand
✅ Use email marketing to stay top of mind – It’s still one of the highest ROI tools out there
✅ Be found where your ideal client is searching – Think Google Ads, local SEO, and directories
And that’s just scratching the surface.
Why This Matters
The trades industry is changing—fast. Whether you’re a plumber, builder, sparkie, landscaper, or any kind of tradie, your customers are online. And if you’re not marketing strategically, you’re leaving money on the table.
These 25 strategies weren’t pulled from thin air. They’re based on real-world experience from working with hundreds of trade businesses across Australia through our marketing agency, Tradies Go.
Watch the Full Talk
Missed the session or want to dive deeper? You can watch the full 38-minute recording here:
Final Thoughts
I locked in my team’s calendar so we could all be there—and I’m glad we did. Sydney Build continues to be one of the most exciting events for the building and construction industry.
To everyone who attended, thank you for the energy, questions, and incredible conversations. If you’re serious about taking your trade business to the next level in 2025 and beyond, now is the time to act.
If you’d like help implementing any of the strategies I shared, reach out to the team at Tradies Go — we’re here to help you grow.
Need help marketing your trade business?
Let’s chat. Start here.
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