Sydney Build Expo Recording

25 Proven Strategies to Market Your Trade Business and Drive Leads Today โ€” Sydney Build Expo Recap

Weโ€™ve just wrapped up another incredible year at the Sydney Build Expoโ€”our fourth year speaking at the eventโ€”and this one was a standout.

Why?

Because for the first time ever, Sydney Build launched a dedicated stage just for the trades industry: the Tradie HUB.

This new stage was created to empower trades and construction professionals with the tools, strategies, and insights they need to grow, scale, and succeed in businessโ€”and I was honoured to be part of it.

My Talk: 25 Proven Strategies to Market Your Trade Business and Drive Leads Today

On May 7th at 1pm, I took the stage to share 25 actionable marketing strategies that trade business owners can implement immediately. These strategies are designed to help tradies:

  1. Build a strong and consistent brand
  2. Show up in the right places online
  3. Attract high-quality leads
  4. Convert more inquiries into paying jobs
  5. Position themselves as leaders in their niche

Key Highlights from the Session

Here are just a few of the strategies we covered during the talk:

โœ… Nail your niche โ€“ Stand out by getting specific about who you serve

โœ… Leverage Google reviews โ€“ Theyโ€™re your new word of mouth

โœ… Build a website that converts โ€“ Not just pretty, but profitable

โœ… Invest in video content โ€“ People want to see the face behind the brand

โœ… Use email marketing to stay top of mind โ€“ Itโ€™s still one of the highest ROI tools out there

โœ… Be found where your ideal client is searching โ€“ Think Google Ads, local SEO, and directories

And thatโ€™s just scratching the surface.

Why This Matters

The trades industry is changingโ€”fast. Whether you’re a plumber, builder, sparkie, landscaper, or any kind of tradie, your customers are online. And if youโ€™re not marketing strategically, youโ€™re leaving money on the table.

These 25 strategies werenโ€™t pulled from thin air. Theyโ€™re based on real-world experience from working with hundreds of trade businesses across Australia through our marketing agency, Tradies Go.

Watch the Full Talk

Missed the session or want to dive deeper? You can watch the full 38-minute recording here:

Final Thoughts

I locked in my teamโ€™s calendar so we could all be thereโ€”and Iโ€™m glad we did. Sydney Build continues to be one of the most exciting events for the building and construction industry.

To everyone who attended, thank you for the energy, questions, and incredible conversations. If youโ€™re serious about taking your trade business to the next level in 2025 and beyond, now is the time to act.

If you’d like help implementing any of the strategies I shared, reach out to the team at Tradies Go โ€” weโ€™re here to help you grow.

Need help marketing your trade business?

Letโ€™s chat. Start here.

#SydneyBuild #TradieHUB #MarketingForTradies #BusinessGrowth #LeadGeneration #TradiesGo #ConstructionMarketing #GrowYourBusiness #DigitalMarketingForTradies

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