AI Search for Tradies: How to Get Your Trade Business Found in ChatGPT and Google AI

Your next customer might not search Google for “electrician near me.” They might ask ChatGPT: “Who is the best commercial electrician in Brisbane?” Or ask Google: “Which local plumber specialises in blocked drains and offers emergency call-outs?” Instead of scrolling through ten different websites, they may receive an AI-generated answer that compares businesses, summarises services […]

Why Are People Clicking My Google Ads but Not Calling?

GOOGLE ADS GETTING CLICKS BUT NO LEADS? HERE’S WHY You have launched your Google Ads. The campaign is spending money. People are clicking the ads. They are visiting your website. But the phone is not ringing. There are no quote requests coming through. And nobody in the office can tell you where the leads are. […]

Tax Talk for Tradies: I Got Brad from Tax Stuff in the Studio

I’ve spent more than 16 years helping tradies market their businesses. I can talk websites, Google Ads and getting the phone ringing all day. Tax? That’s when I call in someone who actually knows what they’re talking about. So I invited Brad from Tax Stuff into the Insider Tradies studio to ask the questions I […]

Your Google Ads Should Know Which Leads Actually Turn Into Jobs

Most trade businesses running Google Ads know a few numbers.How much they spent.How many clicks they got.How many forms came through.How many phone calls Google says it generated.But there’s one much more important question: Which Google Ads actually turned into paying jobs?That’s where things get interesting.Because a lead isn’t revenue.A phone call isn’t revenue.A form […]

Google Ads for Tradies in 2026: Stop Chasing Cheap Leads and Start Tracking Booked Jobs

Google Ads is changing quickly. Search campaigns are becoming more automated. Google’s AI can interpret broader search intent, choose which ads to show and adjust bids based on who it believes is most likely to enquire. Google now describes Search campaigns as being “supercharged” by AI Max, allowing campaigns to go beyond basic keyword targeting […]

Google Ads for Tradies in 2026: Stop Chasing Cheap Leads and Start Tracking Booked Jobs

Google Ads is changing quickly. Search campaigns are becoming more automated. Google’s AI can interpret broader search intent, choose which ads to show and adjust bids based on who it believes is most likely to enquire. Google now describes Search campaigns as being “supercharged” by AI Max, allowing campaigns to go beyond basic keyword targeting […]

Why Google Ads and Meta Ads Work Better Together for Tradies

Most trade businesses treat Google Ads and Meta Ads as two completely separate marketing channels. Google Ads sits in one box. Facebook and Instagram Ads sit in another. Different campaigns. Different reports. Sometimes even different agencies. But your customer does not experience your marketing in separate boxes. They might find you through Google, visit your […]

Is $100 a Day Enough for Google Ads for Tradies?

One of the first questions trade business owners ask us is: How much do I need to spend on Google Ads? Our answer is normally pretty direct. For an established trade business that genuinely wants Google Ads to produce a consistent flow of leads, we recommend starting with a minimum advertising budget of $100 per […]

Podium Is Leaving ServiceTitan on 31 August. Here’s Where to Next.

If your trade business currently relies on Podium and ServiceTitan working together, there’s an important deadline coming. From 31 August 2026, Podium will no longer integrate with ServiceTitan. That means ServiceTitan users need to decide what happens next with their customer communication, automated review requests and follow-up processes. The good news? You don’t need to […]

Google Ads Landing Pages: Turn More Clicks Into Qualified Leads

Driving traffic with Google Ads is only half the battle. The real question is… What happens after someone clicks? Too many businesses spend thousands of dollars sending potential customers to their homepage, where visitors become distracted, confused, or leave without making contact. At TradiesGO, we’ve spent more than 15 years helping Australian trade businesses grow, […]