Running an electrical business in Perth can be tough with so many competitors vying for attention. If you’re struggling to generate high-quality leads and win more jobs, Google Ads is the solution you need. With a little strategy and the right approach, you can reach potential customers when they need you most, turning clicks into paying clients.
Why Google Ads?
Google Ads offers electricians a unique opportunity to target high-intent leads—people actively searching for electrical services in Perth. Unlike traditional methods, Google Ads ensures your budget is focused on capturing real prospects, not just broad exposure. You can set location-specific parameters, so you’re only targeting customers in your service area, ensuring that your ad spend is working hard for you.
Set Clear Marketing Goals
Before diving into Google Ads, it’s essential to define clear marketing goals. What do you want to achieve?
- Are you focusing on 24/7 emergency services or general residential/commercial maintenance?
- Who’s your target audience—homeowners, businesses, or both?
- Which services are most profitable for you?
By setting clear, measurable goals, you can create highly targeted campaigns and use your budget more effectively. This ensures you’re generating the right type of leads, whether you’re looking to fill your schedule with routine work or focus on high-demand emergency calls.
The Right Campaign and Schedule
Search Ads are the best option for Perth electricians. These ads show when potential customers search for services like “electrician near me” or “emergency electrician Perth,” ensuring you’re targeting people actively looking for help.
Be specific with your keyword selection. Target terms like “electrician Perth” or “24-hour electrician” to capture high-intent customers. Don’t forget to use negative keywords (e.g., “cheap electrician”) to avoid irrelevant clicks and wasted ad spend.
Take advantage of ad scheduling. If you offer 24-hour emergency services, make sure your ads show at all hours. If your focus is general maintenance, you might prefer to run ads during business hours or peak times when potential customers are more likely to call.
Craft Effective Ads and Use Extensions
Your ad copy should be clear, concise, and directly highlight the services you offer. You could use messaging such as ‘Need an Emergency Electrician in Perth? Call Now for Immediate Assistance’ to convey urgency and relevance.”
Leverage ad extensions to maximise your ad’s impact. Link directly to specific service pages, such as “Residential Electrical Services” or “Commercial Wiring,” and display your phone number for easy access.
Keep your messaging simple but compelling. A strong call-to-action like “Get a Free Quote Today” encourages users to act now and get in touch directly.
Why You Need an Expert
Managing Google Ads requires ongoing tweaks and expertise to ensure you’re getting the best results. Without a clear strategy and proper optimisation, you might end up wasting your ad spend on irrelevant clicks or low-quality leads.
That’s where specialists like TradiesGO come in. We help Perth electricians maximise the effectiveness of their Google Ads campaigns by refining keyword targeting, optimising ad copy, and adjusting bids based on performance. With our expertise, you can ensure your ads are reaching the right people at the right time, driving high-quality leads to your business.
