As an electrician, standing out from the crowd can be challenging, especially with the fierce competition in the trade industry. The good news is that Google Ads offers a powerful way to get your business in front of potential customers. But simply setting up ads isn’t enough. To truly make an impact, you need to craft compelling ad copy that resonates with your target audience.
1. Create Urgency with Actionable Headlines
Your headline is the first thing potential customers will notice, so it needs to pack a punch. To make your Google Ads copy more compelling, focus on creating urgency. A headline that makes the customer feel they need to act now can increase your ad’s effectiveness significantly.
By emphasising time sensitive offers or the immediate need for your services, you encourage the prospect to click before they forget or lose interest. Think about common customer pain points, such as urgent electrical issues and highlight those in your headline.
How to implement:
Use action driven words like “Now,” “Today,” or “Limited Time” to create urgency. Also, make sure your offer matches the urgency, if you’re offering a same day service, it should be front and centre in the headline. The more you connect your service with urgency, the higher the chances of getting those all important clicks.
2. Connect Emotionally with Feature-Benefit-Feeling
Once you’ve grabbed attention with your headline, the next step is to emotionally engage potential customers. The feature-benefit-feeling approach ensures that your ad goes beyond just listing features—it shows the customer how your service will make them feel. This emotional connection is powerful, especially when addressing common pain points, such as fear or frustration about electrical problems.
How to implement:
Start with the feature—what your service provides (e.g., emergency electrical service, qualified electricians). Then, explain the benefit—how that feature solves a problem (e.g., peace of mind knowing the problem will be fixed). Finally, add the feeling—what emotional relief the customer will get (e.g., relaxation or security). This structure makes your ad resonate deeply with your audience, boosting the likelihood they’ll click to learn more.
3. Target Customers with Location Specific Keywords
Google Ads is all about relevance, and nothing is more relevant than being local. Most people want to hire someone nearby, which is why location specific keywords are so powerful for electricians. Adding your suburb or region into your ad copy can significantly increase its visibility among local searchers looking for services in their area.
How to implement:
Add your suburb or region to your ad copy to create a localised message. Using terms like “Electrician in [Suburb Name]” or “Servicing [Region Name]” lets searchers know you are nearby to them and available to help. The more specific you are, the better the chances are your ad will resonate with local customers. By focusing on location-based keywords, your ads become much more relevant, improving their visibility and driving better results for your business.
Putting It All Together
To maximise clicks, your ad copy needs to grab attention and clearly communicate the value you offer. Create urgency headlines, use the feature-benefit-feeling strategy to build a deeper emotional connection, and include location based keywords to ensure it reaches the right local audience.
The team at TradiesGO specialise in helping electricians and trades businesses create high performing Google Ads campaigns. Get in touch today to start increasing your clicks and driving business growth!
