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Leveraging Social Media for SEO Success – How and Why?

Discover the benefits of building a strong social media presence, optimising your profiles, and creating engaging content.

Also learn how to use social media analytics to measure the impact of your SEO efforts.

Why Social Media is Important for SEO

Long gone are the days when social media was purely to stay in touch with your peers. Social platforms like Facebook, Twitter, and Instagram have become powerful tools for businesses to connect with their audience and drive traffic to their websites. 

By actively engaging with your followers, sharing valuable content, and promoting your products or services on social media, you aren’t just increasing your online presence, but also attracting more visitors to your website.

More importantly, search engines like Google take into account social signals when determining the relevance and authority of a website. 

We cannot underestimate the power of social media in improving your online visibility and driving organic traffic to your website.

How To Build a Strong Social Media Presence for Better SEO

Share valuable content 

Sharing valuable content, such as blog posts, videos, and infographics, not only establishes your expertise in your industry but also encourages others to engage and share your content. For example, if you are a plumber, you can share a how-to video on how to remove mould from your bathroom, or, as a builder, a blog about the latest home-building trends. These can lead to more backlinks and higher search rankings for your tradie business.

Engage with your audience

Engaging with your audience through comments, likes, and shares helps build brand loyalty and improves your chances of appearing in relevant search queries. Responding to customer reviews on your social media channels is crucial to establishing customer loyalty and showing your audience that you have an active presence on your profiles. 

Optimise Your Social Media Profiles 

  • Make sure to include relevant keywords to your business or industry in your social media profiles. Think about the words or phrases that potential customers would use to find your products or services, and strategically place them in your profile bio, descriptions, and even in your posts. This will signal to search engines that your profile is relevant and authoritative in your field, so, when users search for topics related to your business or industry, your social media profiles and posts have a better chance of appearing in the search results.
  • Additionally, make sure to include a link to your website in your profiles to drive traffic and improve your website’s SEO ranking.
  • Adding your social media profiles to your Google Business Profile (GBP) will also communicate the relevance and authority of your website which will improve your ranking. 

Let TradiesGo help you leverage your social media for SEO success. We will help build a strong social media presence and optimise your profiles. Contact us now for your 100% Free no-obligation 20-minute strategy session call valued at $999. This is strictly for trade businesses that are ready to grow. If that’s you, then let’s plant the seeds and get set to bloom!

You can also learn more about our Local SEO services in Sydney.

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