Why an About Us Page is Important for Your Website

If a potential customer visits your website, an About Us page is often the first thing they will look for. It provides them insight into the W’s: who (are you?), what (do you do?), when (did you start?), where (are you located?), and why (they should choose you).  

This is just one of many ways on how to optimise your website for SEO.

It Establishes a Personal Connection With Potential Customers 

An About Us page gives customers an insight into the people behind the website. Photos, words and video can all be used to bring your company to life and develop an emotional connection between your potential customers and your business. Customers appreciate the personal touch that an About Us page offers, knowing they are dealing with real people who care about their business.

An Opportunity To Set You Apart From Your Competitors

An About Us page is also an opportunity to share what makes your business different. Describe your unique products, services or points of difference that make you stand out from the crowd. This is a great way to showcase why customers should choose your business over another.

It Helps Build Trust

People often like to know more about a company before they decide whether to buy from them. An About Us page is the perfect place to outline any certifications or qualifications your staff may have, as well as to provide detailed information about the history of your business and the principles it stands for. This can go a long way to establishing trust with customers who are just getting to know you.

Offers a Personalised Experience

An About Us page on your website gives customers information tailored specifically to your business. For example, you could include information about customer service hours, return or company policies, and any other content that your customers might find useful. 

Customers appreciate being able to learn more about a company before they decide to do business with them, and having an About Us page makes it easier than ever to establish a connection and build trust. 

Related post: How SEO Can Help Tradies

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