Did you know that you can boost your website’s visibility and attract more local customers by simply optimising your website images?
Take your local SEO to the next level with these basic tips for your website images.
Why You Should Optimise Your Website Images for Local SEO
When it comes to local SEO, images play an important role in attracting potential customers.
- Each image has an image file name, alt text, and caption option. By including relevant keywords in these, you can help search engines understand the context and relevance of your images.
- Furthermore, optimising the size and format of your images can improve your website’s loading speed, which is an important ranking factor for Google. Large image files can slow down your website, leading to higher bounce rates and lower organic visibility.
- Additionally, it’s essential to choose the appropriate image dimensions to fit your website design and ensure compatibility across different devices.
By optimising your images for local SEO, you can also help your images appear in search results, increasing your chances of reaching a wider local audience.
Best Practices for Image File Names and Alt Tags
For image optimization, file names play a vital role. Instead of using generic names like ‘IMG001.jpg,’ use descriptive names that accurately describe the image content. This not only helps search engines understand what the image is about but also improves the accessibility of your website for visually impaired users who rely on screen readers.
Additionally, make sure to include relevant alt tags for your images. Alt tags provide text alternatives for images and help search engines understand the context of the image.
Use Geotags and Location Information to Enhance Local SEO
Add geotags and location information to your images to boost their local SEO and improve their visibility in local search results. Geotags are metadata embedded in your image files that provide geographical information about where the photo was taken. By adding geotags, search engines can better understand the context of your images and connect them to specific locations.
This is especially important for local businesses looking to attract customers in their area. When users search for products or services near their location, photos with geotags will have a higher chance of appearing in the search results. For example if you are a plumber targeting customers in Newstead – you can improve your visibility in the area by adding geotags to your Google business images.
Furthermore, including location information in your image file names and alt tags can also enhance your image’s SEO.
Leveraging Image Sitemaps and Schema Markup for Local SEO Success
By effectively applying these techniques, you can achieve success in local search rankings.
Image sitemaps are essential as they provide search engines with important information about the images on your website. This includes details like the image URL, caption, title, and other metadata. By creating an image sitemap and submitting it to search engines, you can ensure that your images are properly indexed and appear in relevant search results.
Schema markup allows you to provide even more specific information about your images, such as the image object, location, and description. This structured data helps search engines understand the context and relevance of your images, ultimately improving your website’s visibility and rankings in local search results.
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