The Best Tradesmen Websites Create Trust
It’s human nature to make snap judgments. Your business may not be books, but prospects will judge you by your cover. This is why having a trustworthy website is so important. Visitors will form an opinion of your website within one tenth of a second. Because so many people begin their search for a product […]
Seven Tips for Tradesmen: How to create the best homepage for your business
Tradies, especially Builders, work in an enormous market. Those with the special skills to professionally maintain homes and offices are always in demand. Many tradespeople simply advertise in the classified sections of local newspapers or fliers. This kind of advertising can bring in some business. However, the calls usually involve time-consuming estimates with little commitment […]
7 ways to use Google Drive in Your Business
Business owners are always looking for ways to simplify and streamline their operations. With built-in functionality like documents, sheets (spreadsheets), slides, forms, drawings, and maps, Google Drive’s usefulness to your business is only limited by your own imagination. And, if the built-in functionalities aren’t enough, there’s an ever-growing array of add-ons and templates that you […]
Facebook for Business – How Content Curation can Enhance Your Brand
One of the biggest challenges builders face is coming up with content to share on their Facebook business page and other social media pages that will keep their friends and followers interested and engaged. After all, even having tens of thousands of Facebook friends won’t do you any good if you’re not posting useful, relevant […]
Social Media – Word-of-mouth Advertising on Steroids
Business owners have known for decades, if not centuries, that word-of-mouth is the best form of advertising there is. That’s still true today, even in the technologically advanced world we live in. But For many in today’s world, social media has replaced face-to-face communication. Does that mean word-of-mouth will decline? Certainly not. All social media […]
The 4 Must Haves to Increase Website Traffic – Part 2
If you want to drive more traffic to your website, you need proper SEO . In the previous post we explained how building inbound links and creating content around the tailored keywords are the top two ways to get found by search engines online. There is more behind-the-scenes work to be done if you want […]
The 4 Must Haves to Increase Website Traffic – Part 1
Just having an online presence isn’t enough to satisfy your inbound marketing needs. What’s the point of a website if no one is visiting? Would you like to know the secret to high volume traffic? It’s quite simple. You have to get found. The best way to get found online is through proper SEO . […]
Why is Blogging Important?
Understanding how best to grow a business through online strategies can be very confusing. However, one fact that is becoming clearer is that one of the best ways to stand out in the vast realm of digital marketing is through blogging . While it can seem time-confusing and relatively confusing to navigate, its benefits to […]
Tradie Marketing Tip: The Good, Better, and Best of Customer Testimonials
Everyone knows that in order to generate interest in your business, you need to publish a website. It’s a key component of any serious tradie marketing strategy. But most online promotional content involves you telling your side of your story. Kind of one-sided, wouldn’t you say? Of course, it’s appropriate for you to tell your […]
Is Your Homepage Missing Critical Elements?
In today’s digital age, including a website as part of your marketing plan is a must. Having a website for your trade business is more than just a way to share information about your services. Your homepage serves as the chance to make a good first impression on potential customers. You want to provide enough content to peak their interest and make them want […]