Is Your Homepage Missing Critical Elements?

Is Your Homepage Missing Critical Elements?

In today’s digital age, including a website as part of your marketing plan is a must. Having a website for your trade business is more than just a way to share information about your services. Your homepage serves as the chance to make a good first impression on potential customers. You want to provide enough content to peak their interest and make them want to find out more. A balanced homepage provides:

  • organized informative content
  • examples of value
  • proof of merit
  • conversion opportunities

There are
12 critical elements every homepage should have
in order for it to work for you.

  1. First your
    headline
    should be short and to the point, giving them the answer to their first question: What does your website offer?
  2. It should be followed by a
    sub-headline
    that informs your leads what you have to offer, the value that they can expect from your products and services, and how you are different from your competition. You are not touting your own horn, you are providing simple and direct information.
  3. Include a brief description of your key
    features
    so leads will better know exactly what services and products you offer.
  4. There is another question you should clearly answer on your homepage: Why do your services matter? Express the
    benefits
    of using your services and products and what advantage you can offer.
  5. Primary calls-to-action
    need to be peppered in on the top half of the page. They will help guide your prospective customers to different parts of the buying cycle. No more that 2 or 3.
  6. The top of the page is also where the
    navigation
    tools should be located. The pathways into your site need to be clear and easy to locate.
  7. A few short positive
    testimonials
    are a great way to provide
    customer proof
    that you are able to come through on what you are promising. Include names and pictures to make a deeper personal connection.
  8. Add your list of
    success indicators
    to further prove your worth. These can include awards and any recognition your company has received.
  9. Use a
    supporting image
    or video to clearly express what services your trade business offers. Do not default to a stock image of fake tradies, it will not make the connection you are trying for.
  10. Providing a free
    content offer
    such as an ebook or guide will add to you credibility and gain their trust.
  11. Adding a link to internal
    resources
    is a way to keep prospects learning about your business. The longer they stay on your site, the more opportunities you have to convert them into a sale.
  12. Lastly, remember that your leads will end at the bottom of your page. What better place to leave them with a
    secondary call-to-action
    . Rather than a final thought, they are asked to further their research into your website.

Your business is your trade. Our business is building
websites
. Let us take your information and build a website to increase your brands awareness. We want to help grow your company one click-through at a time. For more information, and to find out how we can help improve your conversion rates,
visit us online
or call 1-800-932-669 today.

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