Blog images add value to your blog articles: 3 Reasons Why
No matter the type of blog you run, blog images add value to your blog articles. Here are three of the top reasons that your blog benefits from images. New Search Engine Options The major search engines have separate lists for images. These image lists are much shorter than the lists that are based on […]
10 Top Principles for Effective Web Design for Tradies – Part 2
Welcome to Part 2 of the 10 top principles for effective web design for tradies. in Part 1 we discussed the design principles that impact the visitor’s experience on a subconscious level. Here, in Part 2, we’ll cover the five design principles that affect what the visitors actually see. 6. Communicate clearly. When people are […]
10 Top Principles for Effective Web Design for Tradies – Part 1
There is a fundamental mistake made by many business owners regarding the design of their website. They think it looks good, so visitors will like it as well. But there are several design factors to consider when designing a website. Here, in Part 1 of the 10 Top principles for effective web design for tradies, […]
Tradesmen: 5 Reasons You Need To Use Google For Work
The typical tradesman is an expert in their trade. But when it comes to information technology issues, most would rather not be bothered. As a result, they just limp along, oblivious to the fact that they could be much more efficient in their daily business operations if they used technology to the fullest. Here are […]
The Most Important WordPress Security Plugins You Probably Never Heard Of
Discussions of WordPress Security Plugins usually begin with general purpose solutions like All In One WP Security & Firewall, Wordfence Security, Securi Security, and so forth. What is nearly always missing from these conversations, what is first in nearly every other security discussion, and what should be first in this one, is the matter of […]
5 Must Have WordPress Plugins for Your Website
For virtually every tradesmen, having tools and equipment that make the job go faster and easier is essential to success. That’s why ceramic tile installers use a tile saw rather than a tile break, and carpenters use a nail gun instead of a hammer. This principle also applies to your website. Using plugins for your […]
Corporate Christmas Cards
Well it’s begun. David Jones are rolling out the red carpet for the big man in the red suit. With only 86 days left till Chrissy it’s time to think about your marketing and what you’re going to do for Chrissy. Christmas marketing is the best type of ‘Disruptive’ marketing as people actually like to […]
You’ve Got a Website. What’s Next? Quality Backlinks!
You’ve got a website. What’s next? Promote it. Promoting your website online is strategic. A solution is to create backlinks. A backlink is a web ‘link’ (in this case, your website URL) placed on another page. When clicked, it leads the user ‘back’ to your website. Naturally, the next question is “How do I lead […]
3 Essential Elements of Marketing for Tradesmen
Success in any trade business requires a high level of expertise in the particular trade services being provided. Unfortunately, may business owners stop there. They seem to subscribe to the ‘better mousetrap’ theory of business that, translated to tradies speak, says: ” If you’re the best at your trade, people will beat a path to […]
Social Media Marketing Tip: Use Hashtags Effectively
One of the best tools in social media marketing is the hashtag. It’s a great tool for helping people find social media content with a specific theme. If you’re not using it as part of your social media strategy, you’re missing out – it’s that simple. But there are some potential pitfalls when using hashtags. […]