You’ve got a website. What’s next?
Promote it.
Promoting your website online is strategic. A solution is to create backlinks. A backlink is a web ‘link’ (in this case, your website URL) placed on another page. When clicked, it leads the user ‘back’ to your website.
Naturally, the next question is “How do I lead customers back to my website with my URL?”
Various answers exist.
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Local listings:
A hard copy directory listing every business and person in the area, the yellow pages are the go-to offline categorized resource. Online, the yellow pages exist. The white pages, super pages, yellow bot, yellow book, and merchant circle also exist along with similar resources. In addition, list your link on city, regional, and national listings. List your physical address, add a description, and choose categories. Online-only websites don’t need a physical address, but everything else is necessary. -
Web directories:
Yahoo, Google, MSN, AOL, and Bing have a directory of sites. Additionally, sites like Foursquare and Yelp are well-known business directories. Likewise, try some niche business pages such as Houzz or Angie’s List since it attracts the right audience to your site. -
Social media business page:
Google+ and Facebook are prime examples of social network business pages. LinkedIn is a professional site, so creating a business profile is advantageous. Alternatively, you can create an account on any social media site and create a professional, business feel. All sites provide space to include your website. -
Niche sites:
Become an expert on Quora, Yahoo Answers, or Google Groups. Join a bookmarking site such as Digg, Delicious, or Stumbleupon. Provide information about the company on Wikipedia and list your link there.
Use these creative ways to create quality backlinks.
- Become a guest blogger on a blog and place your link near your bio.
- Send the same guest blogging article to blog directories and add a URL.
- Create a blog, link it to your website, and send it to blog directories.
- Comment on message boards or review products and drop a link there.
- Convince a sponsor, sister company, library, or government website to add your website URL to their site.
- Add the link as an email signature.
Spreading links across your site attracts visitors to your site. It’s an easy way to promote your site without depleting financial resources. However, if you join social media or niche site, it’s vital to interact with consumers as well as promote for best results.
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