How Facebook can Help Tradies Market Their Business – Part 2
In Part 1 of this two-part series we discussed how tradies can use Facebook to market products and services. Here in Part 2, we’ll get into building brand awareness. For the purposes of this article, we’ll define brand awareness as: How existing and potential customers view a business. You may remember that Facebook is a […]
How Facebook can Help Tradies Market Their Business – Part 1
Whatever your business, you want every advantage you can get. You may not realise it yet, but Facebook offers a real advantage to tradies. Let’s explore some of the possibilities. There are two main goals of any marketing strategy: Marketing your products and services, and building your brand awareness. Facebook and other social media sites are ideal […]
What is SEO (And Why Do You Need It)?
If you’re starting up a website then one of your big concerns is going to be how many people come to your site. The more traffic your site gets, the more people will find out about who you are and what you do. While there are a lot of ways you can get more traffic, […]
3 Tips For Successful Email Marketing
With technology’s rapid evolution, it can be difficult to stand out in the crowd when it comes to digital marketing. However, one of the most effective ways to reach your customer base and develop consumer loyalty is through consistent email marketing. By targeting customers via e-mail, businesses are able to leverage their brand to showcase […]
HIA Building and Business Show 2015
How to Leverage HiPages?
Are you one of the many tradies that belong to the HiPages network? I often hear mixed reviews about ‘Directory Listings’. HiPages are one of the best. They have over 90+ staff taking care of their online listings. How to leverage HiPages? Get Active! Use it or loose it Like I said, I hear mixed […]
What’s a CRM?
One of the most common questions I get asked is……. How can I manage all our client contact details? Each lead that comes into your business needs to be logged. When you first begin your business it’s easy to have peoples details written down on a piece of paper…. But as you grow those little […]
Tips on Incorporating Social Media into Your Service Marketing Plan
Everyday marketers struggle to come up with ways to add social media into their marketing plan. But does it really have to be that trying? Instead of shoving merely a few aspects of social media into the overall strategy, why not build a plan that transforms marketing practices? Social media can then function as a […]
7 Tips for Tradesmen to Create the Best Homepage for Your Business
Online presence is key to the success of any business venture, especially when you are a tradie out and about to garner business in a locality or neighbourhood. You are aware of the fact that people swish out their smartphones for virtually all of their needs and requirements today. And the search for an electrician […]
Tips to Maximise SEO and Help Your Customers Find You
Search Engine Optimization (SEO) offers great income-generating potential to local businesses. Most people search online for florists, bakeries, carpenters, plumbers and other local businesses and tradesmen to meet their immediate needs. A huge majority of searches are done on mobile devices while on the go. So if you are able to feature on top of […]