What is SEO (And Why Do You Need It)?

If you’re starting up a website then one of your big concerns is going to be how many people come to your site. The more traffic your site gets, the more people will find out about who you are and what you do. While there are a lot of ways you can get more traffic, one of the most commonly used methods is to make sure your site uses proper SEO.

What is SEO?
SEO stands for search engine optimization, and it basically means you’re going through a checklist to make sure your site is as attractive to search engines as possible.

Here’s how it works
When you go to a search engine like Google and type in your terms, Google then crawls through the entire Internet and looks for pages related to your search. Once it has a full list of websites that fit, it has to rank them based on an algorithm. Websites which have the qualities Google is looking for (the proper keywords, high traffic, a high click-through rate, age, etc.) are put closer to the front page. Websites who don’t have those qualities are put further down the list, which makes them unlikely to be seen by browsers.

Good SEO means that you take the checklist used by a search engine, and make sure your website has as many qualities as you can give it. You want to make sure you use the proper keywords, that you use them the proper number of times, that you have as many backlinks to your website as possible. Of course, in addition to good SEO, you also want to make sure your site provides good content for readers, that you have an appealing layout, and that whenever possible you include more than just text to get your point across.

If you can pull all of that together, the result will be an appealing website that search engines will put on the first page of results, and that users will keep coming back to. If you’d like more information on SEO, or if you need help making your website the best it can possibly be, then simply contact us today!

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