Search Engine Optimisation (SEO) is exactly like the monster hiding under your bed, only it lurks inside your website. We’re kidding! There are no monsters under your bed. It’s a scary term, but search engine optimisation sounds far more overwhelming and complicated than it actually is.
At its most basic, SEO makes your website appear in the search results when someone looks up a specific search term. For instance, if you type “best meat pies in Sydney,” the listing on the first page of results will show the websites that have the greatest amount of search engine optimisation.
Why SEO Is Important
No matter the trade you’re in, when a person searches for a product or service that you provide, you want your website among the first entries that appear in the list. Many people will only click the links displayed on the first page of results, some will view the results on the second page, and most will not bother to search any deeper than that. Internet users have short attention spans and they want the information they seek as quickly as possible, which is why search engine optimisation is so important.
What You Can Do About It
Great website content is the key to not only increasing the number of visitors to your site, but making sure that the public can find you online in the first place. Make sure that each page has at least 250 words of content, and use “keywords” once or twice on every page. Keywords are the words and phrases that people might search for, so it makes sense that you’d want them in your written content. Your keywords should also appear in the page title and in the web address for the page because when search engines send their little “spiders” out, they’ll find your website and add it to their index.
See? That’s not so scary now, is it? Aside from the spiders, of course.
When readers share your webpages with others, it also boosts your SEO ranking so it pays to have interesting and informative content on your website. If you don’t want to fuss with writing content because you’re working hard in your own trade, we’re happy to write your content for you! Contact us today for more information about all of the services we offer.
