The Secret to Ranking Higher on Google for Gold Coast Electricians
For electricians in the Gold Coast, standing out online can be a game changer. With local competition growing, a strong online presence can make a significant difference. Local SEO ensures you’re visible when Gold Coast residents search for electrical services. So, how can you improve your online presence and attract more local clients? Optimise Your […]
The Ultimate Google Ads Guide for Electricians in Regional Australia
Google Ads is a great tool for electricians in regional Australia, offering an affordable way to generate local leads and grow your business. With less competition than in big cities, you have the chance to reach specific local audiences and get the most out of your ad spend. Here’s how to make the most of […]
How to Target High-Value Customers with Google Ads for Electricians
Attracting high-value clients is a top priority for electricians looking to grow their business. Google Ads is an invaluable tool to target premium customers in need of high end services. Whether you specialise in emergency repairs, smart home installations, or large scale commercial work, Google Ads allows you to position your business in front of […]
Reflecting on the 2024 Landscape Association Expo
As a marketing agency dedicated to helping landscapers thrive online, attending the 2024 Landscape Association Expo was a standout experience. Held on 3 September 2024, this landmark event continues to elevate the landscaping industry, showcasing its innovation, collaboration, and a strong sense of community. It reinforced TLA’s role in shaping the future of landscaping and […]
Why Consistent Marketing is Essential for Trades Services Success
In the competitive world of trades services, whether you’re a plumber, electrician, roofer, or landscaper, the challenge is always the same: keeping the work coming in steadily. Some businesses rely on word-of-mouth and occasional promotions, but the smart ones know that consistent marketing is the key to staying busy and profitable. Here’s why “always marketing” […]
Why Encouraging Unsubscribes is Good for Your Email Database
In the world of email marketing, growth is often celebrated. Businesses strive to grow their subscriber lists, boasting about numbers as if size is the ultimate metric for success. However, what if I told you that encouraging people to unsubscribe from your email database could actually be a good thing? Counterintuitive as it may seem, […]
Insights from My Live Session with Jon Dale of Smallfish: Marketing and Search Results in Focus
Today, I had the pleasure of joining Jon Dale from Smallfish in a live Zoom session to explore the landscape of marketing and search results. This was an engaging conversation, especially as we delved into actionable strategies for increasing visibility and attracting qualified leads. Take a look at my slides I shared here: Building a […]
WordPress vs. WP Engine: Epic Legal Showdown! Is Your Website at Risk?
Do you have a website? Are you using WP Engine? If you’ve faced issues with updates, plugins, or other features, there’s a reason behind it. Since mid-September, a legal battle has erupted between WordPress and WP Engine. The core of the dispute involves Matt Mullenweg, the founder of WordPress and CEO of Automattic, and WP […]
Get Your Website Ranking Faster
When launching a new website for your electrical, plumbing, or landscaping business, getting noticed quickly can be a challenge. Utilising the following SEO tips and strategies will get your website noticed by Google quicker and attract potential clients. Key Priorities for Launching Your Trade Website When launching a new site, it’s crucial to focus on […]
The Importance of Website Maintenance
So, you’ve been enjoying having your very own brand new website, you’ve got a nice, beautiful list of services, contact details, and case studies, and now you’re ready to sit back and rake in the customers. Except, a few months later, you log back on and see your whole site is a jumbled mess of […]
