Today, I had the pleasure of joining Jon Dale from Smallfish in a live Zoom session to explore the landscape of marketing and search results. This was an engaging conversation, especially as we delved into actionable strategies for increasing visibility and attracting qualified leads.
Take a look at my slides I shared here:
Building a Strong Foundation for Search Success
One of the highlights of our conversation was discussing the importance of foundational work in SEO. As I shared in my slides, getting search right is about more than keywords; it’s about understanding your audience and crafting content that truly speaks to their needs. Jon and I both emphasised the significance of quality content that offers real value, guiding potential clients while establishing your authority in the industry.
The Power of Local Marketing
Local visibility was another key focus. Jon shared insights on tailoring marketing efforts to target local customers—something essential for many of the trade and service industries we work with. For businesses aiming to stand out, showing up in local searches is critical, and the approach we discussed involved strategic SEO combined with engaging, informative content that resonates with the community.
Paid vs. Organic Search Results: Finding Balance
We also talked about the balancing act between paid ads and organic search. In our experience, both avenues can drive excellent results, but it’s about understanding when and how to use each. During the session, I highlighted some examples of blending these strategies to maintain visibility and drive growth cost-effectively, whether through local SEO or highly-targeted Google Ads campaigns.
Q&A: Real-World Marketing Challenges
The session wrapped up with a Q&A, where participants shared their own challenges in marketing. It was great to see such interaction and real-world applications of what we discussed. Jon and I enjoyed responding to questions on SEO tactics, lead generation, and how to adapt to the evolving digital landscape.
This live session with Jon Dale was a valuable opportunity to share strategies that work in today’s competitive market. We’re always learning, adapting, and finding ways to help businesses maximise their marketing potential.
