So, you’ve been enjoying having your very own brand new website, you’ve got a nice, beautiful list of services, contact details, and case studies, and now you’re ready to sit back and rake in the customers. Except, a few months later, you log back on and see your whole site is a jumbled mess of code, no videos or images are loading, and there’s text on the page that you never even typed. How did this happen? How could you have avoided this?
With consistent and effective website maintenance, your site can remain functional and attractive to viewers without worrying about crashed plugins, videos that never play, or hacking and malicious cyber threats. At TradiesGO, we have the know-how to consistently keep your site in prime condition. Here are just a few reasons why you need to be on top of your website maintenance, and why you should trust a professional website builder like us to keep your site up and running.
Maintenance Keeps Your Website Secure
Web security is the absolute most important part of regular website maintenance. Threats to your website are ever-present, and if you are not one step ahead of them and keeping up with security patches, plugins and antivirus software your site could be breached by someone with malicious intent. It is also important to regularly scan your website for any potential threats or weak points.
We want to keep your website secure however we can. At TradiesGO, we update plugins as soon as an update is available to ensure your website has all the functions that it will absolutely need and to keep it safe from hackers and other interference. We also regularly check every webpage and keep a backup of your website if a problem becomes too big, or if a hack does occur.
Maintenance Keeps Spam At Bay
With good website maintenance, you can also add effective captchas and anti-bot systems to reduce the amount of spam or clearly fake leads that visit your website or submit ‘contact us’ forms that are copy pasted or in another language.
Regular Maintenance Helps User Experience
Anyone who is looking at your website is going to notice how well your website is running. With a booming website, a potential client is going to know your brand instantly, and will have both the desire to know more about your business and its services, and the means to explore them through good design and plenty of information that is functional and easy to find, as well as team information and client reviews to inspire confidence in your company.
Clients are not going to stay on a broken website, and they probably aren’t going to think about using your company for their needs when they have a terrible first impression of your quality of work. They’ll jump right off the website and start looking at your competitors if links are broken, videos are stuttering, images aren’t appearing or are repeated everywhere on every page, or if the website is stuttering and hard to navigate.
With a high quality tradie SEO agency like TradiesGO, the team can make sure it’s got everything it needs not just to be functional, but to be award winning, and we regularly check each page to ensure no plugins or updates have affected your content or images.
Maintenance Will Speedtest Your Website
Website performance isn’t just images or good content, how fast the site is a good indicator of whether your maintenance has been effective and all plugins and security patches are up to date. By speed testing your website, you are directly interacting with your site the same way a viewer is, giving you a chance to determine what could be improved and ensure that your pages are up to your personal standards.
When you use our services to build your website, we’ll regularly perform speed tests whenever we update a webpage or add more content to make sure the entire site is still functional and will attract viewers.
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Check out our case studies and success stories!
Maintenance Keeps Content Relevant
As your company’s services and specialties change, or rules and regulations applying to your services have been updated, there’s a chance webpages or web content that you have on the site is no longer relevant. Whenever you update plugins or see if any changes have been made, you should also take a look through your web pages to make sure all your content is still relevant to how your business is developing. If you have moved away from low-paying services as your business develops, then old web pages could be leading your clients towards services that are no longer offered.
When our tradie marketing agency your website or create content for you, we also keep in touch with you and where your business is going, for what services we should emphasise to help your company thrive, to changes in compliance, or new specialities you are trying out. No matter if you need a plumber’s website or an electrician’s, we will make sure your website is on brand with your company and how it’s developing, whether that means deleting outdated content or constantly designing new blogs and web pages.
Stay Off Unsafe Servers
No matter what you try to do or how mindful you are about your online information, there will be some form of your personal information stored on your website, even if it’s just passwords, emails, and usernames. You need your website to be safe not just for yourself, but for your clients too. However, not all servers were born equal, and unfortunately, some of the most common online platforms for website building are incredibly vulnerable to hacking and data breaches, most noticeably GoDaddy, which has been hacked almost once a year since 2020.
TradiesGO does not use any server or service that is vulnerable or can be easily hacked. When your website is with us, you can trust that any personal information you or your potential clients have put on the website is completely safe and secure, and we can monitor any attempted logins, attacks, or faults to ensure that your website is always up and running, safely and securely.
