Are you a trade company looking to get your business online? Do you know your SEO from your PPC? If the answer is no, don’t worry, we’re always here to help! As a trade business, your marketing and online presence determines how most clients will be able to find you and use your services. With poor tradie marketing skills, your business may not be able to grow properly and your client base will stagnate.
Proper marketing and SEO skills are vital to your success as a business. Most people only look at the first 5-6 results on Google, not including the sponsorship. You need to rank better than your local competitors to gain leads, develop a presence, and create a continuing and flourishing business with predictable and controlled growth and expansion.
What Is Tradie Marketing?
Tradie marketing is using any available advertising resource, online, offline, networking, flyers, and more, in order to make your trade company more well-known, attract more potential clients and generally grow your business. Marketing for tradies is not a ‘one-and-done’ job. Your local competitors will always be trying to beat you in search ranking and pick up the leads you may have missed.
Instead of having to make time to not just run an entire trade company, but also create and constantly revamp your content and online presence to stay up to date on Google trends, you can rely on a tradie marketing system to consistently schedule new content for your business on your website and social media platforms, stay ahead of your rivals and their keyword usage on Google AdWords, and reply to leads and potential customers with greater speed and efficiency.
How Do I Advertise As A Tradie?
If you are looking to get more work as a tradie, it is absolutely essential that you have the most relevant advertising systems and strategies for your business in place and the most popular and profitable services you have on offer. What is relevant to your business can vary heavily. A smaller business might need to emphasise local keywords in their content to increase their local SEO, or emphasise a particular service with low competition keywords like ‘smoke alarm installations’, which are easier to rank high for and may not be offered by your immediate competitors.
To get the most out of your tradie advertising, or if handling the many different details of digital marketing for tradies is too much for you, can also use a reliable tradie marketing agency to create and manage an effective and efficient ad campaign. At TradiesGO we have over 13 years of experience in building marketing campaigns, using relevant keywords, and creating professional websites in the trade industry, whether that’s for electricians, plumbers or builders.
Tradie Website Tips:
Using proper website design is going to be one of the most important parts of your digital marketing for tradies campaign. Here are some tips on how to get the most out of your webpages:
Include Vital Web Features: There are many features a good website needs to attract clients and keep any leads you’ve gained from social media or PPC advertising from leaving. Your website needs a well-crafted landing page, a logo, a ‘Contact Us’ form, a quick and concise list of your services, and photos of you and your team at work, in portfolios, and on the job in general.
Make Sure Your Website Is Mobile Friendly: The vast majority of Google searching and online browsing today is done through smartphones, and it can be easy to miss how different your webpage will look on a smartphone compared to a computer. When designing your website, be sure you have planned a mobile-friendly version as well. Your webpage must fit functionally and aesthetically into a phone screen, every button must be easy to touch and not too crowded and you must ensure all your website’s key features and selling points haven’t been lost in the conversion.
Keep Your Website Maintained: With a high-quality marketing campaign, your website will be constantly updating with new blog posts and articles, changes to your services, and safety features to prevent spam or hacking. With every update, there is a chance that something has changed that you may not be aware of. Stay on top of your website maintenance or your pages may end up having broken links, poor loading speeds, and in the worst case you and your personal information could be at risk of cyber security attacks.
What Social Media Do Tradies Use?
The best social media platforms to advertise your services are Facebook, Linkedin, and Instagram. You should be using all three as important parts of your advertising in general, as each platform has its own unique benefits that can become an essential part of your tradie marketing strategy: LinkedIn is perfect as a networking tool, Instagram can help you show off outstanding workmanship, and Facebook can let you directly engage with your clients to build trust.
How Do I Advertise My Trade on Facebook?
To get the most out of advertising your business on Facebook, you need to develop your own tradie marketing campaign. This means setting up a plan to consistently release posts, images, and ads to increase your general visibility online. When you use Facebook for advertising, you have a unique opportunity to reach out to your clients as directly as possible, as Facebook users tend to be much more engaged with the platform than other social media.
As a company with a reputation as reliable and trustworthy professionals, you can not only establish a greater trust and brand loyalty with clients who are happy with your services, but you can showcase that trust in a public forum. Good Facebook posts for your trade company will need short but friendly wording that is consistent with your brand’s tone and good photography of your best portfolio work or case studies.
The best place to advertise your services as a tradie is on Google and its resources, through your own website, on your social media pages, emails, and even through non-digital media, like flyers and business cards.
There are also job referral sites that you can advertise your services on such as:
- Hipages
- TradiePortal
- Oneflare
- service.com
- And more.
However, there are many reasons you shouldn’t only rely on job referral sites for your leads. You may end up bidding for jobs and spending enough that you are only breaking even, you don’t one the leads or receive the client’s contact details, and you have no control over the quality of the job.
Can I Advertise Myself For Free As A Tradie?
Free advertising is highly unlikely to be effective in any field, but for tradies especially advertising can make or break your entire company, and sticking to only using free advertising will likely result in your business not getting enough traffic or awareness while your paying competitors are stealing customers in your local operating area.
This doesn’t mean that avenues of free advertising are poor, you just shouldn’t rely on them, and even with free advertising, you have to make sure your content is better than your competitors.
Quick Tradie Advertising Tips:
- Create Seasonal Content: Is Halloween coming up? Are you going into Christmas? Is it close to Mother’s Day? Never let the chance to reach out to clients pass you by! By creating seasonal SEO content, you are making an excuse to stay in your clients view, and ensuring you are constantly sticking to your marketing schedule instead of only posting when you have content ready or when you remember to.
- Use Google My Business: A fantastic online tool for absolutely any tradie is a Google My Business account. Google My Business is necessary for trade companies as it allows your company to rank higher on local Google searches, improve visibility, and create greater client trust when you give accurate information like service areas, contact details, and business hours.
- Use Email Marketing: We know that people roll their eyes when they see an email they didn’t ask for in their inbox, but unlike spam or a dozen streaming platform emails, you are offering a service people will need, but don’t know how to start. A good email marketing campaign isn’t just a quick blog post about the best work in your portfolio. Use emails to start a conversation with your client. When you create your email marketing campaign, don’t just advertise your services. Think about what the number one thing a clients needs from your services, then ask a short question in your emails, no fluff or text, just cut straight to the chase and you can jump start a conversation with your lead immediately.
Have we caught your attention?
Then why not book a free 40 minute marketing call and start building your company’s online profile today?
