location symbol on smartphone

How Local SEO Works in Australia

So, you’re keen to boost your trades or construction business online but don’t know where to start. 

With our guide and expertise, we can help your tradie business top local search results in a few easy steps.

Understand the Basics of Local SEO 

By knowing the fundamentals of local SEO techniques for small businesses in Australia, you can effectively increase your website’s visibility and target the right audience. It all comes down to this:

  1. Optimising your website with locally relevant keywords.
  2. Implementing local citations.
  3. Optimising your Google My Business listing.

Key Factors Influencing Local SEO in Australia

Both on-page and off-page factors greatly influence local SEO in Australia, but a consistent and targeted strategy yields the best results.

Locally relevant keywords 

Spend time developing local content marketing (blogs, videos and so on) that resonates with your Australian audience, using locally relevant keywords. Identify the words and phrases your potential customers use when searching for your services. Use these local keywords effectively to optimise your website content. A good example is ‘residential electrician Mandurah’ – not only does this target the exact location (ie, suburb) in which you offer your services, but also the specific service you might want to target. Read more here.

Local citations

A local citation is an online mention of a business’s name, address and phone number (NAP) on websites or online directories. This helps to build up your business’s local presence and rankings in local search results. Utilising local citation sources effectively can ensure the accuracy of your business information across the web. 

Optimise your Google My Business listing

This is your ticket to appearing in Google’s Local Pack, Local Finder and Google Maps – ultimately increasing your chances of attracting local customers. Verify your listing, provide accurate information, upload and optimise photos of your business, and regularly monitor and update your profile.

Future Trends in Local SEO: What Australian Businesses Need to Know

There are five key future trends in local SEO that you as an Australian business can’t afford to ignore. Staying ahead of these trends will ensure your business thrives.

  1. Mobile optimisation in local SEO is paramount. Most Aussies use their smartphones for searches, so your site must be mobile-friendly.
  2. Online reviews play a big role in local SEO. Not only do they influence consumer decisions, but they also contribute to your Google ranking.
  3. Leveraging social media. Your social presence can greatly improve your local SEO performance.
  4. Voice search optimisation is increasingly important as more users rely on Siri and Alexa.
  5. Local service ads are gaining prominence, offering another way to top the Google SERP.

Local SEO isn’t just about being seen by your local community but being seen by the right parts of that community.

Remember, a solid SEO strategy isn’t a one-off task; it’s a continuous endeavour. Keep analysing, adapting, and refining your approach. Your persistent efforts will pay off, bringing visibility, traffic and success to your business.

Want to be number one on Google in your target areas? TradiesGo can build and manage your long-term local SEO strategy. We specialise in providing local SEO services in Sydney for trades businesses. Contact us now for your 100% Free no-obligation 20-minute strategy session call valued at $999. This is strictly for trade businesses who are ready to grow. If that’s you, then let’s plant the seeds and get set to bloom!

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