Tradie Marketing · Solar

Marketing for Solar & Battery Companies

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Quality Solar Leads

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Battery Campaigns

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Landing Pages

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Lead Follow-up

  • Bought leads go to three other installers at the same time.
  • Half of them only want the cheapest price.
  • Your sales team spends days chasing people who never reply.
  • And you are not building a brand people search for by name.

Solar leads are easy to buy. Good ones are not.

TradiesGO helps solar and battery companies generate their own leads from homeowners and businesses who are ready to buy, and convert more of them into installs.

What we market

Jobs we help solar companies win

Your own leads beat shared leads

Solar is one of the most competitive markets for online advertising. Shared lead services make it a race to the bottom on price.

We build your own lead flow through Google Ads, SEO and a website that explains your systems, warranties and finance options, so the people who enquire already trust you.

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How we market solar companies

  1. We start with the jobs you want. Batteries, full systems, commercial or upgrades: we focus your marketing on the installs that make you the most money.
  2. A website that wins the comparison. Solar buyers research for weeks. Your site answers their questions, shows real installs and reviews, and makes it easy to book an assessment. Trade websites.
  3. Google Ads aimed at profitable work. Campaigns built around high-value searches in the suburbs you service, with negative keywords to cut out the time-wasters. Google Ads for Tradies.
  4. Local SEO that keeps working. Service and suburb pages, a strong Google Business Profile and genuine reviews, so you show up when locals search.
  5. Tracking through to booked jobs. Forms, calls and job software connected so you see what each job cost to win. How booked-job tracking works.

Solar businesses we work with:

Battery and rebate demand

Rebates, energy prices and new battery technology change what homeowners are searching for. We keep your pages and campaigns up to date so you capture that demand when it rises.

Because solar buyers take time to decide, we set up follow-up that keeps you in front of them until they are ready to go ahead.

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Results for solar companies

We help solar companies:

✅ Win more high-value jobs
✅ Cut the cost per lead
✅ Fill the quiet months
✅ Respond to every enquiry faster
✅ Build more Google reviews

Why solar companies choose TradiesGO

We’ve worked only with trade and home service businesses since 2013, across Brisbane, the Gold Coast, Sydney and the rest of Australia. We know:

  • How homeowners research solar and batteries
  • How to compete without racing to the bottom on price
  • Which campaigns produce real installs, not tyre-kickers
  • What makes buyers trust a solar company

More from TradiesGO:

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What's Included

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Website

  • Website built for solar companies
  • Mobile-first design
  • Project galleries and reviews
  • Fast, secure hosting
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Google Ads

  • Campaigns for your most profitable services
  • Suburb and radius targeting
  • Ads written for each service
  • Negative keywords to cut waste
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Local SEO

  • Service and suburb pages
  • Google Business Profile optimisation
  • Review generation
  • Ongoing content
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Tracking & Follow-up

  • Form and call tracking
  • Booked-job tracking with your job software
  • Instant enquiry replies
  • Plain-English monthly reporting

Marketing for solar companies: common questions

Is this better than buying solar leads?
Leads you generate yourself are not shared with other installers, and the people enquiring have already seen your website and reviews. That usually means better close rates.

Can you market battery upgrades to existing solar owners?
Yes. We build pages and campaigns for battery add-ons and upgrades, and use your past customer list for upgrade offers.

Do you do commercial solar marketing?
Yes. Commercial solar needs a different message, focused on return on investment and reliability, and we build separate pages and campaigns for it.

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Ready to grow your solar business?

Book a Marketing Clarity Call. We’ll look at your current marketing, your service area and the jobs you want more of, and show you what’s possible.