6 Key Metrics to Measure Trade Show ROI
Tradesmen participate in various trade shows from time to time. Being a part of a successful trade shows brings benefits like business exposure, networking, and learning, but since trade shows are quite expensive to participate in, a tradie must look for a measurable positive ROI that can be tracked. A tradie should, after all, be […]
Effective Online Marketing for Tradies – How to Rise Above the Noise
Social media platforms are highly populated places. Millions of businesses and billions of people are present on them and the numbers are ever growing. Logging into Facebook or Twitter you may have noticed the explosion of information there. A Million Links are shared on Facebook every 20 minutes and 58 million tweets are made on […]
Marketing Strategies for Tradies – Integrate Outbound Tactics with Inbound Marketing
Tradies usually do some sort of offline advertising, whether it be radio, print, or cable. Inbound marketing allows a business to extend its offline sales pitch. Including your blog URL, Facebook ID or Twitter handle in offline ads acts as social proof, inviting potential customers to see and know about your business and thus increase […]
8 Things People Want to Know before They Hire a Tradie
Customers at times complain about rogue tradies disappearing half way through jobs, overcharging outrageously, or buying unnecessary materials. Given these horror stories, people want to make sure they don’t end up being a victim of foul play or unprofessionalism before hiring a tradesman. A lot of importance is therefore placed on the quality of a […]
Why Should Tradies Invest in Social Media
Social media has become the most popular way of networking today. Its huge popularity among young people and its ubiquity in our tech-savvy times has made it amply clear that not only is social media here to stay, it is only going to get stronger with time. Social media has also taken the business world […]
Client 43574768: Case Study
The client came to us in September with an idea, and through the last quarter of 2013 we designed and built the mobile friendly website. With a December launch in mind, once we had done so we shared the website on all social media platforms. Starting with LinkedIn – as the client had lots of […]
10 Costly Website Mistakes Tradies Should Avoid
All kinds of businesses have websites today but many companies fail to acknowledge, understand and leverage their websites to grow their business. Several small businesses and tradespeople feel they can’t justify the cost of creating and maintaining a website, but that is a flawed way of thinking. Building an underperforming website yourself to save money […]
Update Your Twitter Profile Images
Twitter has recently updated their website and are slowly rolling out the new design. It may look a little familiar… A little Facebook-esk. Tradies Get Online just got a new look. New profile image (400px x 400px), and a new Banner image (1500px × 500px). Check out our profile here Bufferapp.com goes into more detail […]
How Can Tradies Use the Web to Build ‘Trust Banks’?
When someone searches for a tradesman, they are looking for a professional they can afford and trust. Hence, creating relationships and building credibility with their customers is a must crucial for a tradie. On the other hand, it’s a big challenge for a tradie to convince potential customers that he is an ethical, reliable and […]
10 Reasons Your Trade Business Needs a Website
More and more businesses are realising the importance of creating a credible and well-integrated online presence. Being on the Web is no more limited to the big and the international players; it now applies to local businesses too, as people are no longer using yellow pages or newspaper advertisements to find local services. Does this […]