Software Integrations · Fergus

Marketing for Tradies Who Use Fergus

Group 3

More Booked Jobs

Group 4

Job Tracking

Vector 1

Landing Pages

Group 5

Automated Follow-up

  • Leads come in by phone, email and web form.
  • Some get typed into Fergus. Some get forgotten.
  • Nobody knows which ads brought in the big jobs.
  • And the quotes that went quiet never get a second call.

Your Fergus account knows which jobs make money. Your marketing should too.

TradiesGO builds marketing for trade businesses that run on Fergus, so more of the right enquiries come in and you can see which ones turn into paid work.

About Fergus

Job management built for trades

Fergus runs the jobs. Marketing brings them in.

Fergus keeps your jobs organised once they arrive. Getting enough of the right jobs through the door is a different problem, and that is where most trade businesses lose money.

Your Fergus data already shows which job types, customers and suburbs are worth the most. We use that to aim your Google Ads, website and SEO at more of the same work, and spend less on enquiries that never become jobs.

Group 36406

How we market a Fergus trade business

  1. We start with your job data. We look at which job types, suburbs and customers bring in the most profit, using what you already track in Fergus.
  2. We send the right leads in. Google Ads, local SEO and landing pages focused on those profitable jobs, not every search with your trade in it. Google Ads for Tradies.
  3. We connect enquiries to your workflow. Website forms and calls are set up so new leads reach your team fast and nothing gets lost between the enquiry and the job card.
  4. We track leads through to paid work. Where Fergus allows, we match enquiries to jobs and invoices so you can see your real cost per job. How booked-job tracking works.
  5. We automate the follow-up. Quick replies, reminders and review requests so every enquiry gets an answer, even when you’re on the tools.

Trades we work with that use Fergus:

Why marketing and job software belong together

When marketing and job software are run separately, you end up paying for clicks with no idea which ones became paid work.

Connecting the two shows you which campaigns bring in jobs and which only bring in tyre-kickers, so every dollar goes to the work you want more of.

Tradiesgo fergus a
Tradiesgo fergus b

Results for Fergus users

Marketing built around your job data helps you:

✅ Win more of your most profitable jobs
✅ Respond to every enquiry faster
✅ Cut wasted ad spend
✅ See your real cost per job
✅ Get more Google reviews

Why Fergus users choose TradiesGO

We’ve worked only with trade and home service businesses since 2013. We know job management software and we know what a profitable enquiry looks like for a trade business.

We already build marketing and automations around the systems tradies use most:

Tradiesgo fergus c

What's Included

Group

Lead Generation

  • Google Ads for your most profitable jobs
  • Local SEO and Google Business Profile
  • Suburb targeting
  • Negative keywords to cut waste
Group 1

Website & Landing Pages

  • Mobile-first trade website
  • A landing page per core service
  • Clear calls to action
  • Fast, secure hosting
Vector

Workflow & Tracking

  • Enquiries routed to your Fergus workflow where supported
  • Form and call tracking
  • Cost per job reporting
  • Google Analytics 4 setup
Group 2

Follow-up & Reviews

  • Instant enquiry replies
  • Quote follow-up reminders
  • Google review requests
  • Plain-English monthly reporting

Fergus marketing: common questions

Do you work with businesses that use Fergus?
Yes. We build marketing around the way your business already runs in Fergus. In your Marketing Clarity Call we look at your account setup and confirm what we can connect.

Can you see which Google Ads leads become jobs in Fergus?
In many cases, yes. We connect your enquiries, call tracking and job data so you can see which campaigns produce paid work. The exact setup depends on your Fergus account and plan.

Do we have to change job management software?
No. Keep Fergus. We build your marketing around it.

Tradiesgo fergus s1
Tradiesgo fergus s2
Tradiesgo fergus s3

Ready to get more from Fergus?

Book a Marketing Clarity Call. We’ll look at your marketing, how enquiries reach Fergus today and which jobs you want more of, and show you where the gaps are.