Case Study
How a Melbourne Plumbing Company Generated Over
$250,000 in Matched Revenue From Under $5,000 in Google Ads
✔ Over
$250,000
in matched revenue
✔ More than
100
qualified enquiries
✔ Approximately
$4,800
in Google Ads investment
✔ Around
11x
Return On Ad Spend
The Client
A well-established Melbourne plumbing company wanted to increase the number of quality enquiries coming through Google without relying on guesswork or simply increasing ad spend.
Like many trade businesses, they had Google Ads running, but they lacked clear attribution and a scalable growth strategy.
The Challenge
When we first reviewed the account we found several opportunities:
Campaigns were too broad
Budget wasn’t focused on the highest-converting services
Low-performing locations were consuming spend
No CRM attribution to accurately measure return
Little confidence around which enquiries were actually turning into revenue
Instead of simply increasing the budget, we rebuilt the foundation.
Campaign Restructure
We rebuilt the Google Ads account using service-specific campaigns, tighter keyword themes and improved ad messaging.
01
Geographic Optimisation
Rather than advertising everywhere, we removed weaker suburbs and focused spend on locations producing profitable work.
02
Strategic Budget Scaling
Once profitable campaigns were identified, budget was increased gradually while maintaining lead quality.
This allowed the account to scale without sacrificing return.
03
CRM & Revenue Tracking
One of the biggest improvements was connecting enquiries back to actual jobs.
Instead of reporting clicks and leads…
…the client could now see revenue generated from Google Ads.
04
What We Changed
Over a 90-day period we implemented four key improvements.
The Results
Within the first growth cycle the campaign delivered:
✔ Over
$250,000
in matched revenue
✔ More than
100
qualified enquiries
✔ Approximately
$4,800
in Google Ads investment
✔ Around
11x
Return On Ad Spend
The Results
Most plumbing companies optimise for clicks.
We optimise for revenue.
Every campaign decision was based on:
Quality enquiries
Revenue generated
Cost per acquisition
Long-term scalability
That meant we weren’t just getting more leads…
We were generating better jobs.
The Next Phase
With a proven acquisition system in place, the next stage focuses on compounding growth through:
01
Expanding profitable service campaigns
02
Continuing SEO growth
03
Stronger attribution between marketing and sales
04
Ongoing optimisation using revenue as the primary KPI
The Outcome
Instead of asking:
“How many clicks did we get?”
The client can now ask:
“How much revenue did our marketing generate?”
That’s the difference between running ads…
…and building a marketing system.
Thinking About Growing Your Trade Business?
If you’re a plumber looking to generate more qualified work from Google Ads—not just more clicks—we’ll show you exactly what’s working right now.
Clients Reviews
