The success of any business depends on whether potential customers can find you. If you have a plumbing business in Australia, you hopefully already have a website that describes your services. But is it serving its function of attracting clients? If you believe you have a well-designed plumbing website but find that you aren’t generating many leads, it might be because your website is not ranked very highly in search engines like Google.
Google has a complex algorithm that channels the most reputable businesses of industry, in a geographic location, at the top of search results. It analyses a company’s website content, its social media presence, reviews, keywords and many other elements. All these are combined into an algorithm that determines the company’s rank in any given search relating to the company’s industry.
Why It’s Important To Rank High In Search Engines
Web users are conditioned to accept that businesses that appear near the top of search results have the best reputation, expertise, credibility, and more, so they tend to click on the websites of the businesses that rank high. If your website is not among the top results, customers might never find your website, no matter how nice it looks or how much money you spent on the design thereof.
So how do you get your website to rank high?
The Importance of SEO In Boosting the Rank Of Your Website
Search engine optimisation, or SEO, is the key to boosting the ranking of your website. It is essential for any business owner to understand how their digital presence can incorporate this term. SEO consultants like Tradies Go are experts in this area, and we partner with our clients to establish an SEO strategy that can result in a higher ranking and, therefore, more business.
Some SEO tips for your business:
- Make your website responsive. A lot of people use their mobile phones to do searches. Therefore, your website must be attractive and easy to navigate regardless of what device customers use to browse.
- Incorporating keywords that are relevant to the plumbing industry and to your geographic area.
- Listing your business in local online business directories.
- Setting up a business profile in Google.
- Exploring marketing through social media and video.
Tradies Go Can Take Your Plumbing Business to the Next Level
Tradies Go is a web marketing consultant specialising in SEO and marketing solutions for trade businesses. The founders have a background in trade, so they lend their expertise to knowing what marketing approach works best. If you want to propel your plumbing business to the top of the rank, contact our friendly and knowledgeable team. We can improve your digital presence and grow your business.
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