Traffic to your website is important, Yes.
But this shouldn’t be the only element you focus on. Converting website visitors to clients who ultimately purchase your product or service is the name of the game.
Conversions are what really determine the effectiveness of your website. You can use your conversion rate to set ROI expectations for your plumbing website.
Read on to learn how to increase conversions on your plumbing website:
1. Build Your Email List
People do business with tradespeople and companies they know and trust; an email list is a great way to build trust. Its low cost and high use rate make this an ideal way to communicate with potential clients, but you need to offer something as a lead magnet to grow your email list.
Consider sharing some inside tips or offering a small discount on your plumbing service when people sign up.
2. Add Testimonials and Reviews to Your Plumbing Website
People looking for a trade service often read online reviews before making a selection. This reinforces customer trust and confidence in your plumbing services, increasing your website’s conversion rate.
3. Declutter Your Plumbing Website for Better Conversion
A simple, clean website design improves the user experience. Unwanted elements can distract your website visitors, so consider which videos, images, titles, or text you can remove to simplify your website.
A clear and easy-to-navigate plumbing website will lead to higher conversions than one cluttered with unnecessary information.
4. Improve Your Plumbing Website’s Call to Action
Browsers visit your plumbing website because they are looking for a solution to a plumbing problem. A call to action like “Subscribe” or “Sign Up” is perhaps not the most effective way to gain more business. A strong tagline such as “Get A Free Quote Now” encourages the visitor to take a specific action towards your service.
5. Use Simple Plumbing Forms
In the event that a potential client has to fill out an online form, a complex process can easily cause your visitor to lose interest. Ask only for the information you need on your plumbing form. Is the customer’s address necessary with the first step? Do you need to know their occupation? Make sure the structure of the document is easy to complete.