Search engine optimization (SEO) is an important factor in the success of any construction business’ website. Optimising a website for search engine visibility can help your business ensure that potential customers can find you online, and helps improve its credibility and presence on the web.
SEO can help you attract more visitors to your website through organic search results, making it an invaluable tool for any builder looking to establish and grow their business. With proper optimization, you can improve your website rankings and visibility, drive more qualified leads, and ultimately increase your sales.
But it’s easier said than done, as this concept is easy to explain but incredibly hard to master and people often make common mistakes that end up costing them site visitors and ultimately sales.
Here are 6 mistakes to avoid as a builder:
1. Not Including Relevant Keywords
Despite the common misconception, stuffing your content with keywords won’t help your SEO. However, you should use relevant keywords in your website to help boost your ranking. What search terms are your customers using? “New homes” or “home builder” are applicable terms to your business but they are very broad and you will have to work very hard to rank for those terms or spend a lot on Google Adwords. Instead targeting keywords such as “new home buyers in Rockingham” is much more specific and ideal for a local search.
2. Not Optimising Page Titles and Meta Descriptions
The title and meta description of each page on your website will be the first thing potential customers see when they search for your services. Taking the time to optimise these elements is essential for good SEO results. Meta titles and descriptions should translate the core elements of your service you want to communicate to web visitors for that specific web page.
3. Creating Low-Value Content
One of the best ways to improve your SEO is by creating high-quality content that provides value to visitors. Search engines reward websites that provide valuable information, so make sure that your content is unique and relevant. Consider writing blog posts on current industry topics, and include high-quality videos and images on pages and posts.
4. Ignoring Link-building Strategies
Link building is one of the most important parts of SEO and can help improve your rankings significantly. However, it has to be done right. Linking to low-quality websites or using unethical techniques can negatively impact your search engine rankings. External links should direct visitors to authoritative sites, and when doing internal linking, ensure blog posts or other supporting pages link to relevant landing or service pages.
5. Ignoring Mobile Optimisation
In recent years, mobile usage has sky-rocketed and Google now takes this into consideration when ranking websites. Make sure that your website is optimised for mobile devices in order to get the best possible results from your SEO efforts.
6. Not Regularly Updating Your Content
The content on your website should be kept relevant and up-to-date. Search engines favour websites that regularly update their content as this shows that you are active and committed to getting the best search results.
Tradies Go specialises in SEO marketing for homebuilders. By incorporating the right SEO strategies, our team can get your homebuilding website to the very top of search results for the service you want to offer. Get started today.