Compared to traditional ways of advertising, Google Ads is very effective in getting leads for your plumbing business as it’s far better targeted and much more flexible. You can focus on your local area and only pay when people actually visit your website.
Google Ads also help reduce unnecessary advertising costs as your ad is only shown when people are actively searching for your service.
Let’s run through some tips for Google ads and its worth to your plumbing business.
Use Negative Keywords
Negative keywords allow you to exclude words and phrases that you don’t want to trigger your ad. A large negative keyword list is particularly helpful when you are doing broad-match keywords. So when people include these in their search, they won’t see your ad. This ensures you only get clicks that will give you real potential customers.
If you are like most tradies and don’t have an extensive advertising budget like some of the ‘big guns’, then you can get clever as a ‘local business’. Your ad copy and targeted keywords should be as local and specific as possible. Include the suburbs you service, and be very descriptive about your offer.
This weaves into the previous point but in more detail. Google allows you to target very specific locations, by inserting suburbs or even postal codes. This ensures your ad isn’t shown to browsers outside your targeted area and therefore no unnecessary ad spend is wasted.
Choose the Correct Ad Type
As you can imagine, there are many different ad types to cater for a variety of industries and businesses. It is essential to select the ad type that would work best for your plumbing business and website. The main types are:
- Responsive Text Ads
- Display Ads
- YouTube video ads
- Shopping Ads
- Gmail Ads
Paying for Google Ads and not tracking conversions, is just a waste of your time and money.
It is essential to know if your ads are bringing in leads and converting to business. Knowing what happens after people click on your ad will help you make informed decisions about your campaign, and how to improve your results.
When you track conversions, Google Ads will show which ads are bringing leads to your website who actually convert instead of just clicking through and leaving right away. This allows you to set up your ad campaigns for what really works for your plumbing business.
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Bottom line, if people can’t find your business online, chances are they won’t book your service. If your brand name doesn’t come up in online searches, you will lose business to your competitors who do.