How Effective Marketing Can Boost Your Electrician Business in Canberra

If you are an electrician in Canberra or the Australian Capital Territory, you can boost your business and guarantee a steady and consistent stream of new customers with an extensive and efficient marketing campaign. An effective marketing strategy for an electrical company will understand exactly who to target, has a well-made website that reflects the quality of your brand, uses good SEO strategies, optimises PPC and Google Ads campaigns, and uses social media campaigns and automations to directly convert your potential customers into clients. 

With effective online marketing, you can stand out from your local competitors and gain consistent growth for your business. 

Know Your Audience

To create an effective electrical marketing campaign, you must start by understanding exactly who your business is targeting. Are you only aiming for local customers, or do you operate nationally? Do you know what electrical services are most requested in your area? Even bigger companies need to understand local SEO for tradies if they want to rank higher than their competition. There are over 107,000 electricians across Australia, and ‘electricians’ and similar terms are searched almost 900,000 times across the country daily.

 In Canberra especially, the most wanted electrical services include emergency electricians and electrical installations. Is your website making it clear that you offer these services?

By knowing your target audience, your working locations, and what electrical services are most in-demand, you can optimise your marketing campaign to match your specialities and secure the exact customer base you are aiming for.

Marketing Strategies for Electricians

One article or a once-a-month social media post is not enough to boost your electrical business in Canberra. For your electrical business to get better results in Google search rankings and secure consistent growth throughout the year, you need to coordinate an intricately planned and fully comprehensive marketing strategy. 

Good marketing strategy for electricians involves building a high quality website, having good SEO practices, and optimising Google Ads and PPC campaigns. 

Build A High Quality Website

Knowing effective web design for electricians is vital for boosting your business online. Any form of successful marketing will make more people visit your company website. If that website is not as high-calibre and user-friendly as possible, or if images are not leading and key features in the customer journey are missing, then no lead who has found you through good marketing will stay and be converted into a client who wants to use your services. 

High-quality web design should include:

  • Clearly Described Services: An electrical company’s website should contain a short but clear description of all the company’s services so that customers can quickly find exactly what they are looking for. 
  • A Convenient ‘Contact Us’ Form: Make sure clients can get in touch with you if they are browsing your website. A good contact form should ask no more than 6 questions. A form with too many questions may be seen as too much effort for a viewer who may just want a quote or is looking to start a conversation.
  • Testimonials/ Google Reviews: Showcasing 5-star Google reviews will make a huge difference to a website’s traffic, as it shows you are reliable, effective, and friendly, and that you offer good customer service. It is also vital to address or respond to negative reviews as quickly and professionally as possible to maintain your company’s image.
  • Professional Photography: Both website viewers and Google’s search algorithms have a strong preference for visuals. To stand out over local competitors, use images that are specifically taken for your company and show the quality of your workmanship, as well as striking pictures of your team in the field and other photos that make your brand clear and open. Excellent photos can also be used for Instagram marketing. 

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SEO Practices for Electricians

Any good tradie marketing campaign should understand what organic SEO techniques will get the best possible search results on Google and other search engines. Effective SEO for electricians requires identifying the keywords that best showcase your businesses services and service locations, and then using those keywords on your website, and in social media and other content. 

If you are struggling to stay on schedule or create content for your marketing strategy, try focusing on seasonal SEO trends. For instance, during holiday seasons, clients may be immediately looking for emergency electrical services or quick installations for heaters and air conditioners. By optimising your content or your webpages to emphasise these words, you can take advantage of the seasonal period to increase your search results and drive more leads to your website. 

PPC And Google Ads Marketing

Properly understanding PPC, or pay-per-click marketing, and how to use Google ads for tradies is a tricky process that should be managed by a qualified professional, as a poorly optimised PPC campaign can become extremely expensive for very little return. With PPC, an electrical company will appear in the top search results for certain words and will outrank their competitors, however, each word has a different price and will cost the company every time a viewer clicks on their advert. 

Additionally, having a well constructed Google My Business profile can allow local electricians to advertise their business to the local market quickly and efficiently. 

Make A Social Media Marketing Campaign

By using social media platforms like Facebook, Instagram, and Linkedin to market your business, you can increase your online profile, directly interact with your customers in a public forum, showcase the best work in your company’s portfolio, and build brand loyalty with past customers. With social media marketing, you can directly reach your target audience and portray your company as a friendly, reliable and down to earth business that is perfect for local clients. 

With proper social media marketing you can also reach out to satisfied customers to request good reviews and respond to negative ones.

Automate Your Job Management Software

If your electrical company is using job automation software like ServiceM8 or simPRO, you can use automations on your job management software to increase efficiency, cut down on daily administration time and make the customer’s journey smoother, faster, and more directly beneficial to your electrical company. 

With automation services, when a lead fills in a ‘contact us’ form, the form will automatically be sent into your ServiceM8 and a profile for that potential customer will be created. The automation will also immediately reply to a customer with an email or a text message as soon as they’ve submitted a ‘contact us’ form on your website, immediately starting a conversation, keeping that lead away from your competitors and ensuring that potential client won’t get lost in your backlog.

Interested in creating your own ad campaign for your business?

Call today for a free 20-minute marketing consultation.

Marketing For Canberra Electrician FAQs

What Is SEO?
SEO stands for Search Engine Optimization. SEO is an umbrella term for making changes to a website or creating online content for the express purpose of increasing online traffic to the website. Actions that increase SEO include using local or specific keywords throughout your website or blogs, acquiring backlinks, or submitting your sitemap to Google. 

Does An Electrician Really Need SEO?
While previously an electrician may have been able to operate solely on word of mouth, that may not be enough to get the right customers or ensure your business can grow anymore. Without proper SEO, local clients will not be able to find you and your business will not appear in any search results, or you will be constantly outranked by local competitors with a better understanding of search traffic and SEO than you. 

How Long Does My Home Page Need to Be?
There is no specific word count or page length your website needs to be effective. How long your page needs to be depends on what information you want to communicate and how many services you are offering. A good homepage should have at least an introduction, a quick ‘about us’ a list of services, reviews/testimonials, and a ‘contact us’ form. 

How Does TradiesGO Track Success?
At TradiesGo, we track your success through looking at your website and your contents Google traffic, and how many leads are submitting forms and being converted into clients. 

Will I Have Too Many Leads? 
There is a chance that with a strong marketing campaign like the Xcelerate System you will have more leads than you are used to dealing with. It may be necessary to expand your team, or choose the more optimal and profitable jobs over more menial ones. 

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