On-Page
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Links
Link text is the visible text inside a link. This text tells users and Google something about the page you’re linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.
Behavioral
Behavioral elements are the basics that make your website work well in the search engines. Things like: A Secure and Accessible Website. Page Speed (Including Mobile Page Speed), Mobile Friendliness, Domain Age, URL, and Authority, Optimised Content, Technical SEO, User Experience (RankBrain) and Links.
Citations
Citations are an online reference to a business that features the business’ name, address, and phone number (NAPs).
Personalisation
Search engine algorithms can now personalise search results based on a person’s specific location, too. This might be their state, city or town, or something more specific, such as the street a person is currently walking down.
Google My Business “GMB”
GMB is the key to Local SEO. A well optimised and updated account can put you ahead of the rest.
Reviews
Google Reviews can help improve search rankings and general SEO efforts. We help increase your reviews using our automations.
