If you’re running Google Ads and using simPRO, you’re sitting on one of the most valuable combinations for growing your electrical business.
The problem?
Most electrical companies never connect the two.
That means they know how much they spend on Google Ads, but they have no idea which campaigns are actually generating profitable jobs.
At TradiesGO, we’ve spent more than 15 years helping Australian trade businesses grow, and one of the biggest opportunities we see is integrating simPRO with Google Ads to give business owners complete visibility over their marketing performance.
Stop Measuring Leads. Start Measuring Revenue.
Most agencies report metrics like:
- Clicks
- Impressions
- Cost per click
- Website traffic
- Number of enquiries
Those numbers might look impressive, but they don’t tell you whether your advertising is actually making your business money.
The question every electrical business owner should be asking is:
Which Google Ads campaigns are generating profitable work?
Why Connect simPRO to Google Ads?
simPRO already manages your leads, quotes, jobs and customers.
When you connect it with Google Ads, you can follow the customer’s journey from the moment they search on Google through to the completed job.
Instead of only knowing someone filled out a form, you’ll be able to see:
- Which keyword generated the enquiry.
- Which Google Ads campaign produced the lead.
- Which leads became quoted jobs.
- Which quotes were accepted.
- Which completed jobs generated the most revenue.
- Which campaigns deserve more advertising budget.
Instead of relying on assumptions, you’re making decisions based on real business data.
Know Your True Return on Investment
Without integrating simPRO and Google Ads, you’re only seeing half the picture.
Imagine you have two advertising campaigns.
Campaign A delivers 40 enquiries.
Campaign B delivers 15 enquiries.
Most agencies would tell you Campaign A is performing better.
But after connecting simPRO, you discover Campaign B generated eight commercial electrical projects worth over $120,000, while Campaign A mostly produced small residential call-outs.
That’s why measuring enquiries alone can be misleading.
The businesses that grow fastest measure revenue, not just leads.
Make Better Marketing Decisions
When your marketing and job management software work together, everything becomes clearer.
You’ll know:
- Your true cost per lead.
- Your cost per quoted job.
- Your cost per booked job.
- Which services generate the highest ROI.
- Which suburbs are most profitable.
- Which campaigns should be scaled.
- Which campaigns should be switched off.
That confidence allows you to invest more into the campaigns that are actually growing your business.
Built for Electrical Businesses
TradiesGO specialises in marketing Australian trade businesses.
We understand how electricians win work, how customers search online, and how to build Google Ads campaigns that generate qualified enquiries—not just clicks.
More importantly, we build tracking systems that connect your marketing with simPRO, so every advertising decision is backed by real data.
Because marketing shouldn’t be based on opinions.
It should be based on measurable profit.
Why TradiesGO?
For more than 15 years, we’ve helped electrical businesses generate consistent enquiries through Google Ads.
Our campaigns include:
- Google Ads management
- Conversion-focused landing pages
- Phone call tracking
- Website form tracking
- simPRO integration
- Google Ads conversion tracking
- Cost per lead reporting
- Cost per booked job reporting
- True ROI reporting
Everything is designed to answer one simple question:
Is your marketing making you money?
If the answer is yes, we help you scale it.
If not, we’ll show you exactly where the opportunities are.
Book Your 15-Minute Marketing Clarity Call
If your electrical business is generating $200,000+ per month and you’re using simPRO—or considering it—let’s show you how connecting it with Google Ads can transform the way you measure marketing performance.
During your 15-Minute Marketing Clarity Call, we’ll review your current campaigns, identify gaps in your tracking, and explain how integrating simPRO with Google Ads can help you understand your true return on investment.
No vanity metrics. No confusing reports. Just clear, actionable data that helps you generate more profitable electrical work.
Book your 15-Minute Marketing Clarity Call today and discover how simPRO and Google Ads can work together to grow your business.
