Running Google Ads is easy.
Knowing whether they’re actually making your electrical business money is where most companies get it wrong.
Too many electricians judge their campaigns by impressions, clicks or the number of enquiries they receive. But none of those metrics tell you the one thing that matters most:
What’s your return on investment (ROI)?
At TradiesGO, we’ve spent more than 15 years helping Australian electrical businesses grow, and we’ve found that the electricians who scale the fastest don’t just generate more leads—they track every dollar from click to completed job.
What Does Google Ads ROI Mean?
Google Ads ROI measures how much revenue your advertising generates compared to what you spend.
For example:
If you spend $5,000 on Google Ads in a month and generate $50,000 worth of electrical work directly from those campaigns, your return is significantly higher than simply looking at how many enquiries came through.
That’s why serious electrical businesses don’t focus on clicks.
They focus on revenue.
The Biggest Mistake Electricians Make
Most electricians only track leads.
They know someone called.
They know someone filled out a contact form.
But they don’t know:
- Which keyword generated the enquiry.
- Which campaign produced the booked job.
- The value of the completed work.
- Their cost per booked job.
- Their return on investment.
Without this information, you’re making marketing decisions based on guesswork.
We Track Beyond the Click
At TradiesGO, we build Google Ads campaigns around one objective:
Generate profitable jobs—not just enquiries.
Every campaign includes tracking designed to show exactly what’s working, including:
- Phone call tracking
- Website form tracking
- Google Ads conversion tracking
- CRM integration
- Revenue attribution
- Cost per lead reporting
- Cost per booked job reporting
When connected correctly, you can see exactly which campaigns are producing the highest-value electrical work.
Why Integrating Your CRM Changes Everything
The real power comes when Google Ads is connected to your job management software or CRM.
Instead of seeing a lead, you see the entire customer journey.
You’ll know:
- Which keyword generated the enquiry.
- Whether they became a customer.
- The invoice value.
- Lifetime customer value.
- True return on advertising spend.
This allows you to confidently increase your advertising budget because you know what’s producing profit.
Don’t Chase Cheap Leads
Many agencies celebrate low cost-per-clicks or cheap enquiries.
We don’t.
A $30 lead that never books is expensive.
A $180 lead that turns into a $12,000 switchboard upgrade or EV charger installation is incredibly profitable.
ROI is never about generating the cheapest lead.
It’s about generating the most profitable jobs.
Why Electricians Choose TradiesGO
For more than 15 years, we’ve specialised in marketing Australian trade businesses.
We understand how homeowners search for electricians, how to build campaigns that generate qualified enquiries, and most importantly, how to measure success using real business data.
Every campaign is built around one question:
Is this making your business more money?
If the answer is yes, we scale it.
If not, we improve it.
Book Your 15-Minute Marketing Clarity Call
If your electrical business is generating $200,000+ per month and you want to understand the real ROI of your Google Ads, we’d love to help.
During your 15-Minute Marketing Clarity Call, we’ll review your current campaigns, identify where you’re losing money, and show you how proper tracking can reveal your true return on investment.
No fluff. No vanity metrics. Just practical advice backed by more than 15 years of helping trade businesses grow.
Book your 15-Minute Marketing Clarity Call today and start measuring what really matters—profit.
