To answer this question, it’s important to understand that each term has its own unique set of techniques and strategies. SEO stands for Search Engine Optimization, and it’s a way of optimising web pages so they rank higher in search engine results pages (SERPs). This means that when someone searches for keywords related to the content on your website, they are more likely to find it in the top few results.
Local SEO is essentially an extension of regular SEO. It focuses on optimising content specifically for local searches. For example, if someone searches for “electricians near me” or “best electricians in Sydney”, then local SEO will make sure that tradies in their area show up near the top of the SERPs. By combining both regular SEO with local SEO tactics, tradies can increase their visibility across all types of searches.
Benefits Of Local SEO
Local SEO has many advantages for tradies.
- It can increase visibility in local search engine results pages (SERPs) for customers near the business’s physical location, which helps to drive more targeted traffic to the website.
- Focusing on local SEO can also help tradies to appear prominently in local directories and listings, further expanding their reach and potential customer base.
- Having a strong presence in local SERPs allows tradies to stand out from competitors and highlight their unique offerings which can be especially beneficial for small or mid-sized tradies that may not have the same resources as larger corporations.
- Engaging with local customers on social media platforms increases brand awareness and allows tradies to build relationships with the people they serve.
Also read: Local SEO For Landscapers
Targeting Audience By Location
Given the benefits of local SEO, it’s no surprise that many tradies are turning to this type of optimization to reach their target audiences. By targeting customers in specific locations, they can ensure their content and campaigns are seen by those who are most likely to become customers. This helps to build a stronger presence in local markets and drive more qualified traffic to their websites.
Optimising Website Pages For Local Search
This involves ensuring that all relevant pages contain location-specific keywords, as well as optimising title tags, meta descriptions, and headings to include location information. Additionally, a business should ensure that their contact information is prominently displayed on all applicable web pages so customers can easily find it.
Tradies should also optimise their websites for local search by including keywords related to their location. For example, if a plumber is based in Castle Hill they may want to use keywords like “Castle Hill plumbers” or “finding the best plumbers in Castle Hill” when writing blog posts or articles. By taking a more localised approach with their content marketing efforts they can increase their visibility in local searches and reach customers who are more likely to convert into paying customers.
Overall, investing in traditional SEO practices as well as local SEO best practices offers tradies a number of benefits that can help them reach more potential customers and grow their business. With careful strategy and implementation, they can ensure their websites are optimised for both general searches and localised ones so they remain visible no matter where their audience is searching from.Tradies Go specialises in SEO marketing for tradies. For more information get in touch.