What is Local SEO and Why Does It Matter for Australian Landscapers?
Local SEO focuses on optimising a website to rank in local search engine results. This type of SEO is important for Australian landscapers because it enables them to tap into a pool of potential customers located nearby. Local SEO helps landscapers gain visibility for their businesses in local search results, enabling them to show up when people search for relevant keywords in their area.
The Benefits of Local SEO for Australian Landscapers
Local SEO helps to increase visibility of your business in the local search results so that more people can easily find your landscaping services.
Local SEO helps to bring more relevant traffic to your website, since people are looking specifically for landscapers in their area when they search locally.
By targeting local customers and appearing more prominently in the search results, you are more likely to receive higher-quality leads and therefore convert them into paying customers.
Local SEO helps to establish your business as an authority in the landscaping space by ranking for relevant keywords in your area. This will help to build your reputation and trustworthiness among potential customers.
Tips for Optimising Your Website for Local SEO
- Focus on using geographical location-based keywords like city, county, town and state names in your content to help inform users in that area about the services you offer.
- Develop a business profile on local listing websites.
- Incorporate local schema markup into your website: This helps search engine algorithms to better understand the data on your site, including any local information. It’s a great way to boost visibility in local SEO results.
- Build local citations and backlinks:
The Importance of Generating Reviews
Generating more reviews helps to boost your local visibility, as they are a trusted source of information and are often the first thing potential customers see when researching your business. Search engines prioritise businesses with positive reviews and place them higher in local search engine result pages (SERPs). This can help your local SEO as potential customers are more likely to click on your listing over competitors.
Local SEO Tools To Help You Succeed
1. Google My Business:
Google My Business is essential in helping businesses get found locally. It allows businesses to add their business information, including name, address, phone number, opening hours, and a website link, as well as company photos, reviews, and other details that help customers find and engage with the business.
2. Local SEO Checklist:
Local SEO Checklist is a free online tool that helps businesses optimise their local SEO efforts. The tool checks for important SEO factors, such as NAP consistency, meta data, and link building, and provides actionable tips on how to improve each factor.
Tradies Go specialises in SEO marketing for landscapers in Australia. By incorporating the right local SEO strategies, our team can get your landscaping website to the very top of search results for the services you want to offer in the area that you operate. Get started today.