One of the biggest challenges builders face is coming up with content to share on their
Facebook business
page and other social media pages that will keep their friends and followers interested and engaged. After all, even having tens of thousands of Facebook friends won’t do you any good if you’re not posting useful, relevant content. Remember, the whole point of creating and maintaining a Facebook presence is to create and maintain your brand. And the best way to do that is to establish yourself as an expert in your particular trade.
How does a busy business tradesman find time to create relevant content that’s worth sharing? Well, he probably doesn’t. As a result, his social media pages end up being full of promotional content. Of course, some promotional content is appropriate, but too much of it will eventually cause people to ignore your Facebook posts altogether – not a good thing. A simple solution to the content dilemma is content curation. Just in case you don’t know what that is, here’s a simple definition from Wikipedia:
“Content curation is the process of collecting, organising and displaying information relevant to a particular topic or area of interest.”
Here’s how you do it:
As a professional you undoubtedly do a certain amount of reading on the subject or your trade. You may even do some reading on related trades. And you probably do much of that reading online. As you do, you’ll probably come across articles, videos, info-graphics, and other material that would be of interest to your Facebook friends. When you do, simply post a link to that content on your Facebook page along with some brief comments of your own on the topic being covered.
Simple, right? Well, it’s also easy, and will take very little time to do. The best part is, your reputation as an expert in your field will grow. And, when your Facebook friends have a need in the future for your skills, guess whose name will be at the top of their mind. That’s right – yours.
We hope you’ve found this idea on content curation useful. Keep in mind that this tactic can also be employed on Twitter, Google+, and other social media platforms. We invite you to visit our blog often for more useful marketing tips and ideas. To learn more about how online marketing can help grow your trade business, contact us online or call 1800 932 669. We also invite you to follow us on Facebook, Twitter, and YouTube.
