a plumber fixing a pipe

Best Practices for Plumbers to Optimise Their Website for Local Search in Australia

The plumbing industry in Australia is an incredibly competitive landscape, especially if you are just starting your plumbing business or have a limited marketing budget. If you want to stand out from the crowd and increase sales, it’s important to make sure your website is optimised for local search.

There are a variety of SEO best practices that you can implement to ensure that potential local customers can find you easily and quickly, no matter what device they’re using.

Related: Local SEO Sydney

Create a Local Australian Website

By creating a local site with relevant content and high-quality images, you make it easier for local users to find you on the web. Local users are more likely to be interested in the services offered by their local neighbourhood plumber than someone that is too far away. Also, adding local events, news or other relevant content will make it easier for search engines to accurately geotarget results and put your website in front of local customers. This can help increase visibility in local search engine rankings and improve your overall website performance.

Target Long-tail Local Keywords

By using long-tail local keywords related to plumbing services in Australia, businesses can target users who are looking for a specific service in a specific region. For example, terms such as “drain blockage services Sydney” or “emergency plumber Brisbane” can be used to target these users. Additionally, businesses should also consider targeting long-tail keywords that signal user intent and differentiate their services from competitors.

Optimise Your NAP

Ensure that your business name, local address, and local phone number are used consistently throughout your website and other online platforms.

Utilise Google My Business

Start by verifying your business on Google My Business. This will ensure that your business shows up in local searches when people search for related keywords. Make sure your business profile is complete, accurate and up-to-date to appear more prominently in local search results.

Customer Reviews

Secure positive customer reviews on relevant third-party sites and examine and address any negative feedback or reviews. This will show your local audience that you are active and committed to addressing and resolving any issues promptly.

Effective SEO Strategies

Diversify your link-building and content marketing efforts to include local Australian sources.

Location Specific

Craft original and relevant content for each of the locations you service. Mention things to do in the area when you create content on a specific suburb, this will help that page rank in search results for those places mentioned.

Monitor and Adjust

Monitor your website’s performance on a monthly basis and adjust your strategy accordingly.

Get a phenomenal plumbing website designed today. Our Local Search (SEO) Tradie program “The Tradies Xcelerate™ System” will put your plumbing services in the spotlight. Get started here.

Also read: What is SEO (And Why Do You Need It)?

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