By creating and implementing a powerful marketing strategy, any New South Wales electrician can unleash their company’s full potential and ensure they have a consistent amount of new clients. A successful marketing strategy will need an accurate understanding of its target market, a website that reflects the quality of the company and brand voice, has SEO that is appropriate and relevant to electricians, has an optimised pay-per-click and Google Ads campaign, uses social media and software automations to directly reach out to their customers.
With a well-constructed marketing strategy, your NSW electrical business will be able to stand out over your competition and guarantee steady and consistent growth.
Understand Your Market
Whether you are a local business trying to appear in local search results or a bigger company with plans of working nationally, it is very important that you understand your market and exactly what the demand for your services is. Australia has over 107,000 electricians, and ‘electricians’ and similar keywords are searched almost 900,000 times a day across the nation.
Are you confident your business can stand out from your local competitors? By understanding local tradie SEO, your company can identify the best keywords and services that a relevant audience is looking for, guaranteeing high ranking search results for specific areas.
Marketing For NSW Electricians
Good marketing strategies for NSW electricians will require coordinating multiple marketing plans and ensuring your company’s brand is associated with high quality work, friendly customer service and campaigns on social media and Google that are relevant to your business.
A good marketing strategy for electricians involves building a professional website, understanding SEO for Electricians, and optimising Google Ads and PPC campaigns.
Create A Professional Website
By using proper web design, you can create a website that is professional, informative and attractive to viewers. With a successful marketing campaign, your website will generate much more traffic as potential customers from all sources see adverts and postings from Google or social media and want to see what your company has to offer. With a poorly designed website, those same viewers will leave without engaging with your website and won’t even consider using your services.
Effective web design for electricians should have the following features:
- Clear List Of Services: Your homepage should have a clear list of electrical services your company offers in concise and well communicated descriptions, this ensures leads can find exactly what service they are looking for as quickly as possible.
- An Easy To Fill Contact Form: By having a contact form on your website that is easy to find throughout your website and easily filled out, leads will be much more likely to get in touch with you for a quote or a conversation. If the form is longer than 6 questions, a lead may feel too intimidated to use your services.
- Reviews/Testimonials: By clearly showing as many 5-star Google reviews and testimonials as you can on your website, you can inspire confidence in your services, make your team’s working areas clearer based on the clients location, and showcase friendly and reliable customer service. It is also important that you clearly and professionally respond to negative reviews so they do not affect your brand.
- High-Quality Photographs: Your website needs to have visual content specific to you and your company, and by hiring a professional photographer, you can ensure that the images portraying your company are striking and suitable for your brand. With a professional photographer and high-quality photographs, you can create case studies for portfolios and stand out from your competitors.
Electrician SEO
With any electrical marketing campaign, You must make sure the SEO being used is as relevant and accurate to your company’s services and working locations as possible. With proper usage of keywords like ‘Wahroonga Electrician’ or ‘LED lighting installation’, you can boost your business on search engine ranking and stand out from your competitors.
Consistent web updates and new content should be released on your website on, at least, a monthly basis. If you are finding it difficult to maintain a proper schedule for your SEO content, consider using seasonal SEO trends to keep your campaign release schedule on track and maintain relevant keywords.
Pay-Per-Click Marketing/ Google Ads
Pay-per-click marketing, or PPC, is an important part of how to properly use Google ads for tradies. With professional PPC marketing, you can outrank your competing businesses by appearing ahead of them in Google search results. However, with a PPC marketing, every click has a cost and without a qualified professional’s assistance your campaign will not be properly optimised and you may be spending too much of your marketing budget on keywords that are not worth it.
Interested in creating your own ad campaign for your business?
Call today for a free 20-minute marketing consultation.
Make A Social Media Marketing Campaign
By scheduling regular posts on social media platforms like Facebook, Instagram or Linkedin you can encourage online engagement with your brand and increase your online profile. Good social media posts should showcase the best works of your portfolio, interact with local customers and display your most requested services being performed. With regular interaction with past and future clients, you can greatly encourage customer loyalty and even request more reviews from past clients.
Additionally, by creating a quality Google My Business account you can encourage more engagement from viewers and rank better in local searches.
Automate Your Job Management Software
If you are using job management software like simPRO or ServiceM8, you can use software automation to severely cut down on the amount of time you or your staff are spending on administration tasks, giving you more time for more important work, and make your leads journey into becoming your client more efficient and smooth.
By using automation services, any ‘contact us’ form a lead fills out will be automatically uploaded into your job management software, a profile for that lead will be created, and an email or text reply will immediately be sent, starting a conversation with a potential client before they can consider your competitors services and saving you or your staff from having to find that email in your backlog later.
NSW Electricians Marketing Strategies FAQs
What Is PPC?
PPC, or PPC marketing, stands for ‘Pay-Per-Click’ marketing. PPC marketing is when keywords and ads are paid for and will cost a business money for every click or visit their website has.
How Should I Budget My PPC?
Managing your PPC campaign is like participating in an online auction on words. Some words may be expensive due to competitive bidding and need a large marketing budget to be practically used, while others words may have less search volume, but are not as costly and more relevant to your business. Hiring a professional marketer can help your business find the words that are most relevant to your business, and have the most volume in search results with the least competition from other electricians.
How Do My Technicians Get More Reviews?
To get more reviews, make sure your staff is requesting customers to leave a review after any projects you’ve finished.
Why Can’t I Find My Electrical Company on Google?
You may not be seeing your company in your search results because Google search results are personalised to whoever is using the search engine. What exactly appears in someone’s search results can heavily change depending on age, location, and other factors. If you are not in your own target market, it is very unlikely that you will see your own company, even with exact Google searches. You may also be googling your company so much that you’ve been creating impressions without engagement, meaning you’ve been searching for yourself in Google rankings, but because you haven’t clicked on your website and spent time there, you have accidentally communicated to Google that they have shown you a pointless product.
Is TradiesGO Content AI generated?
Absolutely not, our content is written in-house by our Australian based content team, and we work with our clients feedback and services to ensure our content is as relevant to your industry and specialisations as possible.
Why Is TradiesGO Different From Other Companies?
At TradiesGO, we completely specialise in marketing for the trade and construction industries, and with over 13 years of experience in the field, we know exactly what an electrical marketing campaign needs to get ahead in any search engine, and how to really nurture your leads into guaranteed customers.
Have we caught your attention?
Then why not book a free 40 minute marketing call and start building your company’s online profile today?
