What is Local SEO?
Local search engine optimisation (SEO) helps your business appear in local search results on search engines, the most prominent being Google. It increases your online visibility for searches related to your business’s location, products, and services.
The goal of local SEO is to help your business appear higher in local search rankings and reach out to customers in your local area.
How Can Plumbers in Australia Improve Their Local SEO Rankings?
1. Create and optimise local business listings
Plumbers should create and optimise their business listings in local directories such as Google My Business, with keyword-rich descriptions, accurate business category, and contact information.
2. Get reviews and ratings
Reviews and ratings from customers can help improve local SEO rankings by showcasing trust to search engines. Plumbers should ask their satisfied customers to leave reviews on their local listings.
3. Use location-specific keywords
Plumbers should include location-specific keywords such as “plumber Baldivis” in their titles, meta descriptions, and content to target customers in the local area.
4. Optimise homepage and landing pages
Plumbers should ensure that their homepage and landing pages are correctly optimised with relevant local keywords. This helps search engine crawlers know that the content is relevant to Australian searchers.
5. Leverage social media
Creating and regularly posting content on social media channels is an effective way to engage with potential customers and increase local presence. Plumbers should include their business address and location in the profile page of their social media accounts.
6. Build links locally
Links from other local businesses, blogs, and websites can help plumbers improve their local SEO rankings. Plumbers may do link-building activities such as sponsoring local events or giving discounts, in exchange for a link back to their website.
7. Monitor competitors
Plumbers should regularly review their competitors’ online presence, including their website design, content, and SEO practices, to gain insights into what works and what doesn’t in their local market. Taking a look at the keywords that competitors are targeting can provide valuable information for plumbers to incorporate into their own SEO strategy.
How Can We Help?
Our Local Search (SEO) Tradie program “The Tradies Xcelerate™ System” will put your plumbing services in the spotlight. We will get to know your services, take care of your content and drive valuable leads your way! Get started today.