Electricians face stiff competition in local search results, making it crucial to stand out. Google Ads is a powerful tool that lets you target customers actively searching for your services, helping you rank higher and outperform competitors.
Since most customers find businesses via local search, Google prioritises “near me” queries. By understanding local ranking factors and leveraging Google Ads, you can boost your visibility and gain an edge.
Understand How Google Ads Ranking Works
To succeed with Google Ads, it’s crucial to understand Ad Rank, which determines whether your ad will show and where it ranks compared to others. Several factors influence Ad Rank:
Bid amount: How much you’re willing to pay per click, but it’s not the only deciding factor.
Ad and landing page quality: Google prioritises ads that lead to relevant, well-structured landing pages. This means ad quality matters more than just bidding higher.
Ad extensions: These provide additional info like phone numbers, links, or location details. Using them makes your ad more informative and can improve performance.
Expected impact of extensions: Google evaluates how useful these extensions are to the user, which can influence your ranking.
While your bid amount is important, optimising your ad quality—through relevant copy, compelling calls to action, and a seamless landing page experience—can significantly improve your Ad Rank and lower your costs.
Optimise Your Google Business Profile
An optimised Google Business Profile (GMB) is a powerful tool for enhancing your local visibility. Make sure your profile is always accurate and up to date with the following details:
Consistent info: Ensure your business name, address, and phone number are consistent across all platforms.
Operating hours: Let potential customers know when you’re available, especially for urgent services.
Services offered: Clearly list your services, including residential, commercial, and emergency electrical work.
Quality photos: Include images of your work or shopfront to enhance credibility.
Customer reviews: Positive reviews are necessary for building your reputation and attracting more clicks.
An optimised GMB profile helps your business rank higher in both organic search results and Google Ads. Google uses this data to assess your relevance to local searches, boosting your visibility in paid and unpaid search results.
Target Relevant Keywords
To outpace your competitors, targeting the right local keywords in your Google Ads campaigns is advantageous. Focus on terms that customers are likely to search for, such as “electrician in [your suburb]” or “emergency electrician near me”. These keywords will drive more targeted traffic and increase the likelihood of conversions.
Geo-targeting is another way to define your service area, ensuring that your ads are shown only to people within your local vicinity, saving your ad budget and increasing relevance.
Improve Your Ad Quality
The quality of your ads directly impacts your Ad Rank, so optimising ad quality is essential for ranking higher and improving your return on investment (ROI). Key factors to focus on include:
Click-through rate (CTR): The higher the CTR, the better your ad’s performance. Craft ad copy that is clear, action-oriented, and directly addresses what the customer is searching for.
Ad relevance: Make sure your ad matches the search intent. If someone is looking for an “emergency electrician,” be sure your ad highlights this service.
Landing page experience: When users click on your ad, they should be directed to a landing page that is easy to navigate and delivers exactly what they expect.
Optimising these elements will reduce your cost-per-click (CPC), boost your quality score, and ultimately provide a better ROI for your ads.
Boost Your Local Search Results
Mastering Google Ads to target local customers actively searching for your services is key to increasing your rankings and outperforming your competitors. By refining your strategy and focusing on local search optimisation, you’ll see better visibility and a higher return on investment.
TradiesGO specialise in dominating local search and maximise online presences. Contact us today for a tailored Google Ads strategy that can help you stay ahead of the competition in your local market.
