As an electrician, every lead counts — and remarketing ads can help you make the most of your hard earned traffic. If you’ve been attracting visitors to your website but aren’t seeing the bookings you expected, it might be time to re-engage those potential clients. Remarketing ads through platforms like Google Ads can help you do just that.
What is Remarketing and How Does it Work?
Remarketing (or retargeting) is a strategy that targets people who have already visited your website but didn’t complete an action like booking a service. When someone visits your site, a tracking code collects their information. You can then show them ads on other websites, reminding them of your services. The beauty of remarketing is that you’re targeting users who’ve already shown interest, which makes them more likely to convert—and it’s cost effective because you’re focusing on a warm audience.
Remarketing for Electricians
Remarketing ads offer a high ROI because they keep your business visible to people who are already familiar with you. In fact, studies show that remarketing campaigns can increase conversion rates significantly compared to standard ads. Here’s why they work:
Increased Visibility: You’re keeping your business top of mind, reminding potential clients of the services they were interested in.
Higher Conversion Rates: Visitors who have already shown interest are more likely to convert. Studies show remarketing ads can lead to a 30% boost in conversions.
Cost-Effective: Since you’re targeting a warmer audience, your ad spend often goes further, making remarketing a great choice for electricians with a tight budget.
How to Create Effective Remarketing Ads for Your Electrical Business
To create effective remarketing ads, you need to focus on targeting the right audience with tailored content that speaks to their specific needs, making it easy for them to take the next step in booking your services.
Segment Your Audience
To ensure your ads are highly relevant, segment your audience based on their past behaviour. Did they view a specific service like panel upgrades or emergency electrical work? Tailor your ads to these interests, and show them what they were initially looking for.
Craft Engaging Ad Content
Your remarketing ads should directly reflect what the user was interested in. Keep it clear and simple, with a strong call to action (CTA) like “Book Today” or “Get a Free Quote.” Highlight promotions, discounts, or customer testimonials to build trust.
Leverage Google Local Services Ads (LSA)
For local tradespeople, Google Local Services Ads (LSA) are a must. These ads appear at the top of Google search results and are ideal for targeting high-intent leads. You pay only for qualified leads, not clicks, which can save you money. Combine LSAs with remarketing to ensure you’re appearing at the top when your potential customers are ready to take action.
Automate Lead Follow-Ups
Once your ads start generating leads, you can automate follow-ups via SMS or email to ensure timely responses. Automation tools like HighLevel’s CRM can instantly engage and nurture leads, reducing the chance of losing them to a competitor.
Track Your ROI and Adjust
The key to successful remarketing is tracking and optimising your campaigns. Use call tracking to see which ads are generating calls and leads, and adjust your budget accordingly. If a particular ad isn’t performing, don’t hesitate to pause it and reallocate that budget elsewhere.
Converting Leads
Remarketing ads are a simple yet powerful way to increase conversions for your electrical business. By targeting users who’ve already shown an interest, you’re more likely to turn leads into clients. With tools like Google Ads, LSA, and automated follow-ups, your business can stay visible and relevant to potential customers.
Start converting more leads today with TradiesGO’s automated remarketing solutions. Maximise your reach and streamline your marketing efforts to bring in more paying customers.
