If you’re a tradie, you know how important it is to stay competitive in a crowded market. You also understand the importance of establishing and maintaining an online presence that reaches your target audience. One of the best ways to promote your business and get noticed is through Google My Business. With Google My Business, you can manage how potential customers view and interact with your business on Google Search and Maps.
With the right strategies in place, tradies can use this powerful tool to enhance their reach and establish themselves as reliable service providers in the eyes of potential customers.
What Is a Google My Business Listing?
Google My Business (GMB) is a tool that allows businesses to manage their online presence across Google. It enables them to create and update business listings, post on Google Maps, respond to customer reviews, and connect with customers through messaging or posts. It’s a great way for tradies to boost their visibility in the digital world and ultimately attract more customers.
To get started with GMB, tradies will need to sign up and create an account. After creating an account and verifying the business, they can start adding information such as opening hours, contact details, website URL, services offered and photos. This information will be visible on Google Search results pages as well as Maps when users search for related terms.
The Importance of a Google Business Listing
Having a Google My Business listing is essential for tradies, as it helps them to build trust and credibility with potential customers. It also allows tradies to stand out from the competition and reach new customers in their local area. With GMB, they can promote their services and gain visibility on Google search results pages or Maps. This will help them to attract more customers who are looking for specific tradie services in the area.
With the right strategies, tradies can make sure their listing stands out from the competition by increasing its visibility and making sure it’s up-to-date with accurate information.
Strategies To Boost Your Google My Business Listing
Accurate Up To Date Information
To make sure your listing stands out, tradies should take full advantage of all the features that GMB offers. Update your listing regularly with accurate information such as opening hours, contact details, website URL and detailed descriptions of your services and offerings. Also, by regularly updating your business listing with new content, such as blog posts or product information, you’ll keep customers coming back for more.
You should also take advantage of any opportunities to add photos or videos of your work or customer reviews. These visual representations can be powerful tools in showcasing the quality of your work and boosting credibility with potential customers.
Respond To Customer Messages and Reviews
It’s also important that you respond to customer reviews in a timely manner and engage with potential customers through messages or posts. By doing these things, you can demonstrate that you are a reliable professional who cares about providing excellent service to your customers.
Local SEO Strategies
Ensure that your listing is optimised for local search engine results by including local citations and listings, as well as adding an interactive map to your website to provide directions for customers.
Tradies Go Can Help
Creating a strong presence on Google My Business should be a priority for all tradies as it can help them increase their visibility, generate leads, and build credibility with potential customers.
Our Tradie Marketing Package – The Xcelerate System has been designed with 10 years of knowledge gained from unpacking trade-based businesses. We can help you have a well-optimised Google business listing that puts you in the driver’s seat and allows you to have more control over how you are represented online. Get started today!