For a plumber, getting a website might not seem like a big deal. If you already have one you’ll know how important it is, of course, but if you don’t you’re maybe wondering what all the fuss is about. You don’t do web design and online marketing; you fix people’s pipes when they go wrong. What do websites have to do with that? You might want to have another think about that though. Websites for plumbers are becoming common and it’s just going to get harder to do business without one.
If you have a website you’re going to be a lot more visible to potential customers. The days of flicking through the Yellow Pages until you get to the plumbers are pretty much history now. When someone needs a tradesman they’re going to go online and run a search for what they’re looking for, and that search isn’t going to find you unless your business has an online presence. Of course almost everyone has at least some visibility. If you’re in the phone book a search for plumbers in your area will probably throw your name up, but it’s going to be a long way down the list. People like to know who they’re dealing with. Given the choice between a short entry with only basic info, and a smart looking plumbing firm website with plenty of details about a business, most of them are going to go with the website. The good news is that website could belong to you.
As well as looking better that a generic listing, a custom business website can contain extra information that could pull in more clients. If you specialise in installing hot tubs you can say that, and anyone who searches for “hot tub installers chatswood” is going to find you (if you’re in Chatswood, obviously.) You have a round the clock emergency service? Tell people. When somebody’s pipes spring a leak at 3 in the morning and they search for 24 hour plumbers, they’re going to be pretty relieved to see your company website at the top of their Google page. They’ll want to be your best mate for life, never mind your customer.
So what’s the best way to get a business website? You could do it yourself. Plumbing’s a skilled trade, and if you can master that you’d be able to pick up web design without too much trouble. Is that the best use of your time though? Probably not. Big companies have marketing and IT departments to handle that sort of stuff but as a small firm or independent you can’t really afford that luxury. That’s where we come in.
TradiesGetOnline is a north Sydney company that specialises in creating websites for tradesmen like you. We know your time matters, so we keep it as easy as possible. You just have to give us your logo and the content you want uploaded, then choose a template; we do the rest. We use Business Catalyst as our site builder, so you’ll get a professional looking site as well as all the easy to use tools you need to run it. You can analyse your traffic to see where visitors are coming from, update your content and manage a database of clients, all without having to learn technical stuff. We handle setting up a website so you can get on with plumbing. That’s what you’re good at and people are online right now looking for your services. We’ll help them find you.