If you want your website to do better in search engine rankings, you’re going to have to take the time to make your pages search-friendly. Search engine optimization, or SEO, utilizes on- and off-page techniques to help you rank for specific keywords.
There isn’t a one-size-fits-all strategy that will make you the number one ranking for all your keywords. However, there are several things on- and off-page SEO tactics that can help you improve your rankings.
Remove any penalties from Google
After Google updates their algorithms or conducts a manual review, your site may be hit by a penalty and lose traffic. You should regularly use Google Webmaster Tools to see if any of your pages have been hit by a penalty. If it has, you should focus on finding and fixing the issue while sticking to Google’s webmaster guidelines.
Remove or disavowing backlinks
Backlinks, or links to your site from other sites, help search engines decide how relevant your site is. If these backlinks appear to be spammy or low-quality, you can be hit by a penalty. First, you should contact the site’s webmaster to ask that the link is removed or to include “rel=nofollow” in the HTML attribution. If that doesn’t work, Google and Bing both provide a disavow tool that lets you tell search engines to ignore those links.
Improve on-page SEO
Optimizing the content and HTML source code on your website is important. You should be utilizing things like title tags, metadata, and image alt text. You should have the keyword you’re trying to rank for in the titles, URL, image alt text, and the content on your page.
Create consistent, quality content
Google’s algorithm favours content created for people, not for search engines. You should focus on creating content that is written for your audience and actively works to drive conversions. Creating consistent, quality content will help you rank higher for your keywords.
Remember that SEO is a process
If you want to rank higher and stay there, you’ll have to do more than identify a few keywords and optimize your content once. Search engine optimization is a continuous process that needs to be driven by a strategy. If you’re not sure where to start, we’d love to help you. Contact us to learn more about how we can help you create a unique SEO strategy for your website.