Why Focusing on Marketing Qualified Leads (MQLs) Will Transform Your Sales

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Many businesses celebrate when they see an influx of leads coming in. But hereโ€™s the realityโ€”not all leads are created equal. If your pipeline is full but sales arenโ€™t growing, the problem may not be the number of leads but rather their quality. This is where Marketing Qualified Leads (MQLs) come in. Instead of chasing […]