Why Focusing on Marketing Qualified Leads (MQLs) Will Transform Your Sales

Many businesses celebrate when they see an influx of leads coming in. But hereโs the realityโnot all leads are created equal. If your pipeline is full but sales arenโt growing, the problem may not be the number of leads but rather their quality. This is where Marketing Qualified Leads (MQLs) come in. Instead of chasing […]