Social Media: Paid Lead Generation

If you want to increase your traffic, you need to go to the traffic shops of the internet:

  • Google Ads
  • Facebook Ads
  • Instagram Ads – a new one on the traffic scene.

Facebook and Instagram actually offer several ways for you to pay to generate leads. For example, you can promote your page, boost your posts or even increase engagement for your posts. All of these items will help promote your business and help you to generate more leads.

One important thing to note in regard to paid lead generation revolves around the people you choose to target. It’s best to be as specific as possible when it comes to your target audience. Social Media is great, as it allows you to customise your ad around what you’re looking for, which can increase the amount of interaction you see with your ad.

Be Specific

Developing a target market for your business might seem like you’re working with a smaller crowd to start with, but it will actually help you convert better leads.

Once you know exactly what the pains are of your customers, it’s easy to use emotion in your ads to make them connect and engage with you.

Generating leads is what social media does very well. Social media should be a part of your marketing. The sooner you start the better.

Contact us to learn more about how you can generate leads through social media that are valuable and useful.